# Intergenerational Poverty Ads Girl Hub in Nigeria Promotes Speech Without Words By Vincent Salera | Published 2012-04-02 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/cause-marketing-non-profit-advertising References: [imprint.printmag](http://imprint.printmag.com/branding/add-voice-here/) & [girlhub.org](http://girlhub.org/) These ads for Girl Hub in Nigeria are extremely creative and work great in [print and billboards](https://www.trendhunter.com/trends/3d-billboards) due to their clever use of speech bubble icons acting as the silhouettes of girls' faces. The result is some very [bold and attention-grabbing posters](https://www.trendhunter.com/trends/beige-billboards). Hub creates an environment that enables girls to build their capacity and aspiration so they can break the cycle of intergenerational poverty while demanding change and educating society to their value. These posters can help spread the word by helping over 600 million [adolescent girls end poverty](https://www.trendhunter.com/trends/girls-education1) for themselves and the world. Behind these Girl Hub in Nigeria ads -- which was created by DDB, Lagos -- is Chuma Obumselu as Executive Creative Director and Copywriter, Babatunde Sule as Creative Director, Abolaji Alausa as Associate Creative Director and Art Director, Maurice Ugwonoh as Associate Creative Director and Copywriter and Abolaji Alausa as Illustrator. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 29% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What's Driving This Trend - **Speech Bubble Iconography:** The creative use of speech bubble icons in the Girl Hub in Nigeria ads presents an opportunity for disruption in graphic design and advertising. - **Intergenerational Poverty Awareness:** The Girl Hub in Nigeria ads address intergenerational poverty and present a trend towards increased corporate social responsibility in global advertising. - **Capacity Building for Girls:** Girl Hub in Nigeria's mission to build capacity and aspirations in adolescent girls presents a trend towards investment in female education and empowerment. ### Who This Affects Most - **Graphic Design:** The clever and attention-grabbing use of speech bubble icons in the Girl Hub in Nigeria ads presents an opportunity for disruption in graphic design for advertising purposes. - **Advertising:** The Girl Hub in Nigeria ads' focus on social issues and corporate social responsibility presents a trend towards a more socially conscious advertising industry. - **Education:** Girl Hub in Nigeria's mission to build capacity and aspirations in adolescent girls presents a trend towards increased investment in female education and empowerment. ## Related on Trend Hunter - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Billboard-Transformed Tent Shelters](https://www.trendhunter.com/trends/lifesaving-outdoors.md) - [Awareness-Raising Poverty Campaigns](https://www.trendhunter.com/trends/unaccept-inequality.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Empowering Watermark Campaigns](https://www.trendhunter.com/trends/online-rights.md) - [Satirical Feminist-Forward Ads](https://www.trendhunter.com/trends/underpaid-women.md) - [National Trafficking Awareness Ads](https://www.trendhunter.com/trends/see-the-trafficking-signs.md) - [Child-Focused Handwashing Ads](https://www.trendhunter.com/trends/h-for-handwashing.md) - [Fruit Waste Ink Posters](https://www.trendhunter.com/trends/fruit-waste-ink.md)