# Homeless-Employing Hat Businesses 'The Cause Cap' Helps to Empower Homeless People By Mishal Omar | Published 2016-11-06 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/cause-cap References: [kickstarter](https://www.kickstarter.com/projects/896395885/the-cause-cap-employing-the-homeless-and-backed-fo?ref=category_recommended) The Cause Cap is a brand that seeks to sell hats that are fashionable and that have a positive impact on people's lives. The hats are suited for both men and women and the brand's business is based on [giving employment opportunities to homeless people](https://www.trendhunter.com/trends/beauty-2-the-streetz) who are in the process of turning their lives around. The caps have a guaranteed five year warranty and if they fail to stay in excellent physical condition, they can be sent back to the company and mended. The Cause Caps come in a [variety of neutral colors](https://www.trendhunter.com/trends/paname-cap) as well as a deep red and along with employing homeless people, the brand gives someone in need a clothing item for each hat that is sold. This brand not only seeks to help people in need, but also promote its cause and motivate others to do the same. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 39% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) ## Key Themes ### Key Themes Behind This Trend - **Social Impact Fashion:** Fashion brands incorporating social initiatives to empower marginalized communities. - **Guaranteed Warranty Products:** Brands offering extended warranties for products to enhance customer satisfaction and durability. - **Buy-one-give-one Model:** Businesses adopting a philanthropic approach by donating items to those in need for each product sold. ### Where This Applies - **Fashion Retail:** Opportunities for fashion retailers to align their brand with social causes and make a positive impact. - **Manufacturing:** Potential for manufacturers to offer extended warranties and repair services to enhance customer loyalty. - **Social Entrepreneurship:** The rise of businesses combining social initiatives with profit-making models to address societal issues. ## Related on Trend Hunter - [Awareness-Raising Apparel](https://www.trendhunter.com/trends/hats-for-hope-movement.md) - [Sustainably Handcrafted Bag Initiatives](https://www.trendhunter.com/trends/the-tote-of-hope.md) - [Homelessness-Supporting Blanket Designs](https://www.trendhunter.com/trends/paul-klein.md) - [Purpose-Driven Popcorn Snacks](https://www.trendhunter.com/trends/gourmet-popcorn-snacks-and-gifts.md) - [Park-Inspired Outdoor Fashion Capsules](https://www.trendhunter.com/trends/parks-project-1.md) - [Social Good Peruvian Menswear](https://www.trendhunter.com/trends/pieta.md) - [Branded Warm Clothing Donations](https://www.trendhunter.com/trends/heart-of-lifewear.md) - [Connection-Driven Apparel Lines](https://www.trendhunter.com/trends/cool-to-connect-1.md) - [Homeless Support Backpacks](https://www.trendhunter.com/trends/the-makeshift-traveler-backpack.md)