# Festive Pastry-Wrapped Cauliflowers Tesco's 'Turmeric Spiced Cauliflower Wellington' is Vegan By Laura McQuarrie | Published 2017-12-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cauliflower-wellington References: [livekindly.co](https://www.livekindly.co/supermarket-vegan-festive/) & [tesco](https://www.tesco.com/groceries/en-GB/zone/festive-food-to-order) In response to a heightened demand for vegetarian and vegan options from its customers, [Tesco](https://www.trendhunter.com/trends/this-chestnut-mushroom-caramelised-onion-nut-roast) is offering its first-ever [plant-based Christmas entrees](https://www.trendhunter.com/trends/plant-based-christmas-menu). These options include alternatives to classic meat-based dishes such as a Turmeric Spiced Cauliflower Wellington, a Pecan and Peanut Roast, a Festive Nut Roast and a Vegetarian Portobello Mushroom Wellington. After noting an increase in the sales of ready-made vegetarian meals, Tesco is committing to offer a [wider variety of plant-based products](https://www.trendhunter.com/trends/bosh-range) to consumers. Tesco recently shared a report that details that almost half (about 44%) of shoppers in Britain either do not eat meat, have reduced their intake of meat they eat or are considering it. Recently, Tesco brought on chef Derek Sarno as its director of plant-based innovation, indicating that people can look forward to more delicious vegetarian and vegan options in the year ahead. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 95% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Plant-based Christmas Entrees:** The demand for vegetarian and vegan options during the holiday season presents opportunities for innovative plant-based alternatives. - **Ready-made Vegetarian Meals:** The increasing sales of ready-made vegetarian meals indicate a need for convenient and flavorful plant-based options. - **Plant-based Innovation:** Tesco's hiring of a director of plant-based innovation highlights the potential for disruptive culinary advancements in the vegetarian and vegan food space. ### Who This Affects Most - **Food Retail:** Supermarkets and grocery stores have the opportunity to cater to the growing demand for plant-based options by expanding their selection of vegetarian and vegan products. - **Food Manufacturing:** Manufacturers can explore the development of innovative plant-based food products to meet the needs of the increasing number of consumers looking for meat alternatives. - **Hospitality:** Restaurants and catering services can capitalize on the popularity of vegetarian and vegan options by offering creative and delicious plant-based dishes on their menus. ## Related on Trend Hunter - [Vegan-Friendly Thanksgiving Pastries](https://www.trendhunter.com/trends/original-wellington.md) - [Meat-Free Christmas Roasts](https://www.trendhunter.com/trends/this-chestnut-mushroom-caramelised-onion-nut-roast.md) - [Vegan Holiday Feast Meals](https://www.trendhunter.com/trends/holiday-feast-meals.md) - [Meatless Turkey Alternatives](https://www.trendhunter.com/trends/omv-vegan-no-turkey.md) - [Artisan-Quality Grocer Holiday Dishes](https://www.trendhunter.com/trends/tesco-chefs-collection.md) - [Vegan Holiday Meal Wraps](https://www.trendhunter.com/trends/festive-stuffing-winter-veg-wrap.md) - [Plant-Powered Cheese Boards](https://www.trendhunter.com/trends/vegan-cheese-board.md) - [Romantic Plant-Based Meal Kits](https://www.trendhunter.com/trends/vegan-valentines-day-meal.md) - [Footlong Meatless Appetizers](https://www.trendhunter.com/trends/footlong-vegan-pig-in-blanket.md)