# Cauliflower Stir Fry Kits Trader Joe's 'Riced Cauliflower Stir Fry' is Healthy and Quick-Cooking By Laura McQuarrie | Published 2017-09-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cauliflower-stir-fry References: [traderjoes](https://www.traderjoes.com/digin/post/riced-cauliflower-stir-fry) Whole pieces of cauliflower are often included as a vegetable add-on in a stir fry, but in this new Riced Cauliflower Stir Fry from [Trader Joe's](https://www.trendhunter.com/trends/japanese-style-fried-rice), the cruciferous vegetable forms the base of the meal. In this frozen product, crumbled cauliflower serves as a [gluten-free substitute for rice](https://www.trendhunter.com/trends/rice-sides), as well as an easy meal base that does not need to be separated from the rest of the pouch's contents for cooking. Alongside the star ingredient in this [stir fry mix](https://www.trendhunter.com/trends/stirfry-kits), other vegetables that have been aded to create a rich, well-rounded flavor include: green peas, peppers, grilled corn and spring onions. This time-saving meal pouch can be prepared in a matter of minutes, whereas Trader Joe's describes: "Were you to create this dish from scratch, you’d be looking at close to an hour of prep & cook time." ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 20% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Cauliflower-based Meals:** Disruptive innovation opportunity: Develop new cauliflower-based meal options that provide a healthy and convenient alternative to traditional dishes. - **Gluten-free Substitutes:** Disruptive innovation opportunity: Create innovative gluten-free substitutes for popular food products to cater to the growing demand from health-conscious consumers. - **Frozen Meal Convenience:** Disruptive innovation opportunity: Introduce new frozen meal options that offer convenience and quick preparation without compromising on taste and quality. ### Who This Affects Most - **Frozen Food Industry:** Disruptive innovation opportunity: Improve and expand frozen food offerings by developing innovative products that meet the demands of health-conscious consumers. - **Gluten-free Food Industry:** Disruptive innovation opportunity: Explore and create new gluten-free food products that offer alternatives to traditional gluten-containing ingredients. - **Ready-to-cook Meal Industry:** Disruptive innovation opportunity: Pioneer new ready-to-cook meal concepts that provide quick and nutritious options for time-strapped consumers. ## Related on Trend Hunter - [Japanese Style Fried Rice](https://www.trendhunter.com/trends/japanese-style-fried-rice.md) - [Stir-Fry-Ready Napa Cabbages](https://www.trendhunter.com/trends/trader-joes-cut-napa-cabbage.md) - [Cauliflower-Based Ravioli Pastas](https://www.trendhunter.com/trends/gluten-free-cheese-ravioli.md) - [Grain-Free Side Dishes](https://www.trendhunter.com/trends/riced-hearts-of-palm.md) - [Chromatic Cauliflower Side Dishes](https://www.trendhunter.com/trends/rainbow-cauliflower.md) - [Frozen Cauliflower Crust Pizzas](https://www.trendhunter.com/trends/gluten-free-uncured-pepperoni-pizza.md) - [Frozen Ginger Shrimp Entrees](https://www.trendhunter.com/trends/ginger-shrimp-lo-mein.md) - [Vegan-Friendly Thai Entrees](https://www.trendhunter.com/trends/pad-see-ew.md) - [Creamy Frozen Veggie Medleys](https://www.trendhunter.com/trends/cheesy-creamy-greens-veggies.md)