# Frozen Cauliflower Purées Wegmans Organic CauliCrème is a Three-Ingredient Recipe Starter By Laura McQuarrie | Published 2018-11-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cauliflower-puree References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/12875-slideshow-private-label-innovation-shines-at-plma) & [wegmans](https://www.wegmans.com/products/natures-marketplace/frozen-foods/cauliflower/caulicreme.html) Wegmans Organic CauliCrème is a simple, three-ingredient cauliflower purée that is sold frozen and has the potential to be used as a starter for various sauces and recipes, or a substitute for mashed potatoes. Wegmans notes that "We developed this cauliflower puree to be used in our 'Cauli-Cream' recipes," which can be found online and includes ideas such as Mac & Cheese with Cauliflower Puree or Cauli-Spinach & Cauliflower Gratin. Over the past few years, cauliflower has emerged as a versatile, naturally gluten-free substitute for pizza crusts and a low-carb, lower calorie alternative to brown or white rice. As such, this cruciferous vegetable can now be seen as the featured ingredient in many single-serve meal cups, snacks and other food products. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 49% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Cauliflower-substitute Products:** There is a growing trend towards using cauliflower as a substitute for traditional carbohydrate-heavy foods. - **Frozen, Vegetable Purees:** More companies are creating frozen vegetable purees that can be used as recipe starters or substitutes for traditional ingredients. - **Online Recipe Repositories:** As more people turn to online recipe resources, there is an opportunity to create a repository of recipes that utilize cauliflower purees and other vegetable substitutes. ### Who This Affects Most - **Food Manufacturing:** Food manufacturers can create new cauliflower-based products, such as meal cups or snacks, that appeal to consumers looking for healthier alternatives to traditional products. - **Frozen Food:** The frozen food industry can capitalize on the growing popularity of vegetable purees as a convenient and healthy ingredient for recipes. - **Digital Recipe Platforms:** Recipe websites and apps can create and promote recipes that use cauliflower purees and other vegetable substitutes to appeal to health-conscious consumers. ## Related on Trend Hunter - [Cauilflower-Based Frozen Meals](https://www.trendhunter.com/trends/vegetable-based-pastas.md) - [Easy-Prep Mashed Cauliflower Sides](https://www.trendhunter.com/trends/mashed-cauliflower-side.md) - [Stuffed Cauliflower Bites](https://www.trendhunter.com/trends/cauliflower-bite.md) - [Chromatic Cauliflower Side Dishes](https://www.trendhunter.com/trends/rainbow-cauliflower.md) - [Puffed Veggie-Packed Snack Products](https://www.trendhunter.com/trends/caulipuffs.md) - [Cauliflower-Based Cheeses](https://www.trendhunter.com/trends/camembert-alternative.md) - [Comforting Cauliflower Meals](https://www.trendhunter.com/trends/sweetgreen-late-fall-menu.md) - [Plant-Based Pizza Crusts](https://www.trendhunter.com/trends/richs-gluten-free-seasoned-cauliflower-pizza-crust.md) - [Cauliflower Breakfast Cups](https://www.trendhunter.com/trends/heat-and-eat-cups.md)