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# Cauliflower-Based Hummus Dips
Cauliflower is the First Ingredient in Naya's Cauliflower Hummus

By Laura McQuarrie | Published 2020-04-30 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/cauliflower-hummus-dips
References: [foodbusinessnews.net](https://www.foodbusinessnews.net/media/photos/4151-condiment-innovation) & [arganiabutter](https://arganiabutter.com/pages/naya-foods)

Argania Butter introduced a range of keto-friendly [Naya](https://www.trendhunter.com/trends/classic-braised-beef-bowl) cauliflower hummus dips that are low in carbs and made in small batches. The [keto-friendly dips](https://www.trendhunter.com/trends/dairy-free-dips) are offered in varieties like Mild Harissa, Olive, Lemon Garlic and Roasted Red Pepper, all of which feature creamy cauliflower as the first ingredient.

Unlike traditional hummus, the all-natural dips are made without garbanzo beans and avoid the use of preservatives or artificial flavors, as seen in some [storebought hummus products](https://www.trendhunter.com/trends/little-sesame). The dips boast barely any grams of carbs per serving and have the potential to be enjoyed in a number of ways as a quick, easy and satisfying snack.

Cauliflower is a popular replacement for carbs that's now being integrated into more than just riced vegetable dishes and alternative pizza crusts.

Image Credit: Argania Butter

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 18% | Activity: 19% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Cauliflower-based Dips:** The use of cauliflower as the main ingredient in dips is a disruptive innovation opportunity that can offer keto-friendly, all-natural alternatives to traditional, carb-heavy options.
- **Low-carb Snacks:** The trend towards creating low-carb options like cauliflower-based dips creates an innovation opportunity for companies to tap into the growing consumer demand for healthier snack choices.
- **Bean-free Hummus:** The use of non-traditional ingredients like cauliflower in hummus dips represents a disruptive innovation opportunity for companies looking to offer alternative dips that do not contain beans for those with dietary restrictions or preferences.

### Industries Being Reshaped

- **Food:** The food industry has an innovation opportunity in creating alternative, non-bean dip options that address consumers' dietary restrictions and/or preferences.
- **Snack Foods:** The snack food industry has a disruptive innovation opportunity in creating low-carb options to meet the demand for healthier and more satiating snacks.
- **Health Foods:** The health food industry can capitalize on the trend towards low-carb, all-natural snacks by developing and marketing cauliflower-based options like dips.

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- [Eco-Friendly Hummus Products](https://www.trendhunter.com/trends/lantana-foods.md)
- [Ancient Grain Hummus Dips](https://www.trendhunter.com/trends/ancient-grains-hummus.md)
- [Delicious Plant-Based Dips](https://www.trendhunter.com/trends/plantbased-dips1.md)
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