# Cauliflower-Crusted Chicken Tenders CAULIPOWER Creates Baked, Better-for-You Chicken Tenders By Laura McQuarrie | Published 2019-06-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cauliflower-crusted References: [prnewswire](https://www.prnewswire.com/news-releases/caulipower-launches-game-changing-better-for-you-frozen-chicken-tenders-300871728.html) & [eatcaulipower](http://eatcaulipower.com/NoCluckinWay) Joining [CAULIPOWER's](https://www.trendhunter.com/trends/caulipower-1) innovative range of cauliflower-based products are the all-new [cauliflower-crusted frozen chicken tenders](https://www.trendhunter.com/trends/singleserve-pizzas), which set themselves apart as "the only baked not fried chicken tenders available at retail." The vegetable-coated chicken tenders are naturally gluten-free and free from artificial ingredients, offering a healthier version of a favorite comfort food. The CAULIPOWER Chicken Tenders are offered in Original and Spicy(ish) varieties, which are packaged into 14-ounce bags that contain a total of 480 calories, providing the lowest fat and fewest number of calories of comparable products in the category—additionally, the better-for-you chicken tenders also pack more protein and fiber than the category average. These new products from CAULIPOWER are set to make their debut at the upcoming Summer Fancy Food Show from the [Specialty Food Association](https://www.trendhunter.com/trends/colombian-style-empanadas), where samples will be available. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 70% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Cauliflower-based Products:** Disruptive innovation opportunity: Expanding the range of cauliflower-based products to offer healthier alternatives to traditional comfort foods. - **Baked Not Fried:** Disruptive innovation opportunity: Developing more baked, not fried, options for popular food items to meet the growing demand for healthier food choices. - **Low-fat, High-protein Foods:** Disruptive innovation opportunity: Creating low-fat, high-protein food options that provide a healthier alternative to traditional high-calorie products in the market. ### Industries Being Reshaped - **Frozen Food Industry:** Disruptive innovation opportunity: Introducing more innovative and healthy frozen food options to cater to consumers' increasing demand for convenient and nutritious meals. - **Gluten-free Products Industry:** Disruptive innovation opportunity: Developing a wider range of gluten-free products that prioritize both taste and health to appeal to the growing gluten-free market. - **Health Food Industry:** Disruptive innovation opportunity: Creating novel and nutritious food options that target health-conscious consumers seeking alternatives to traditional processed foods. ## Related on Trend Hunter - [Cauliflower-Based Food Expansions](https://www.trendhunter.com/trends/caulipower-1.md) - [Air-Fried Chicken Tenders](https://www.trendhunter.com/trends/true-crispd-chicken.md) - [Delectably Healthy Chicken Bites](https://www.trendhunter.com/trends/healthy-chicken-bites.md) - [Gluten-Free Tempura Chicken Bites](https://www.trendhunter.com/trends/feel-good-foods-crispy-chicken-bites.md) - [AI-Created Meatless Tenders](https://www.trendhunter.com/trends/notchicken-tenders.md) - [Cauilflower-Based Frozen Meals](https://www.trendhunter.com/trends/vegetable-based-pastas.md) - [Frozen Air-Fried Chicken Snacks](https://www.trendhunter.com/trends/air-fried-chicken-bites.md) - [Lightly Breaded Chicken Snacks](https://www.trendhunter.com/trends/applegate-naturals-chicken-products.md) - [Stuffed Cauliflower Bites](https://www.trendhunter.com/trends/cauliflower-bite.md)