# Cauliflower-Based Baking Mixes CAULIPOWER's 'CAULI-FLOUR' is a Vegetable-Powered Mix By Laura McQuarrie | Published 2018-03-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cauliflour References: [eatcaulipower](http://eatcaulipower.com/) Sneaking vegetables into cooking and baking is a surefire way to support a vibrant, well-rounded diet—and CAULIPOWER is now making it easier than ever with its newly launched CAULI-FLOUR. CAULI-FLOUR by CAULIPOWER is being introduced as "The Make Whatever You Want Mix," in both Original and Paleo versions. These naturally gluten-free, shelf-stable baking mixes feature cauliflower as the first ingredient and boast fewer calories, carbs, fat, and sodium than leading gluten-free and paleo baking mixes. The cauliflower-based baking mixes are great sources of fiber, calcium and magnesium and can be used to make everything from brownies and muffins to gluten-free breads, crusts and much more. At Expo West, CAULIPOWER will be offering the first taste of CAULI-FLOUR with a birthday cake that celebrates the brand's one-year anniversary. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 70% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Cauliflower-based Baking Mixes:** New baking mixes that use cauliflower as a primary ingredient are disrupting the gluten-free and paleo food categories and providing a healthier alternative. - **Vegetable-powered Cooking:** Savvy food companies are looking for ways to incorporate more vegetables into their products, and using vegetable-based ingredients for traditionally flour-based items is a promising trend. - **Shelf-stable Baking Mixes:** Shelf-stable, plant-based baking mixes present disruptive innovation opportunities for companies that specialize in food dehydrating, packaging and long-term storage. ### Sectors Adopting This - **Gluten-free and Paleo Foods:** Companies focused on creating gluten-free and paleo products have a great opportunity to enter the baking mix category by using vegetable-based ingredients. - **Food Packaging:** New packages and materials that can keep vegetable-based ingredients fresh for longer periods of time can create disruptive innovation opportunities for food packaging companies. - **Dehydrated Food:** Companies specializing in the dehydration and storage of fruits and vegetables can take advantage of this trend and expand into the baking mix category. ## Related on Trend Hunter - [Cauliflower-Based Food Expansions](https://www.trendhunter.com/trends/caulipower-1.md) - [Cauilflower-Based Frozen Meals](https://www.trendhunter.com/trends/vegetable-based-pastas.md) - [Vanilla-Flavored Baking Blends](https://www.trendhunter.com/trends/simple-mills-1.md) - [Climate-Friendly Cupcake Mixes](https://www.trendhunter.com/trends/vanilla-cake-cupcake-mix.md) - [Expansive Cauliflower Pizza Products](https://www.trendhunter.com/trends/caulipower-products.md) - [Gluten-Free Flour Blends](https://www.trendhunter.com/trends/glutenfree-flour-blend.md) - [High-Fiber Baking Mixes](https://www.trendhunter.com/trends/goodwheat-mixes.md) - [Puffed Veggie-Packed Snack Products](https://www.trendhunter.com/trends/caulipuffs.md) - [Upcycled Baking Mixes](https://www.trendhunter.com/trends/upcycled-baking.md)