# Perilous Drink Packaging The Caudo Sangria Has Skulls and Crossbones on the Front By Jamie Danielle Munro | Published 2014-09-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/caudo-sangria References: [packageinspiration](http://www.packageinspiration.com/caudo-sangria.html/) & [behance.net](https://www.behance.net/troycreative) The Caudo Sangria is a drink with a name that may sound feminine, but the branding would suggest otherwise. Troy O-Brien is the man behind the design, and he states that "it looks cool and the visual peril packaging is perfect for the desired [youth extreme sports target profile](https://www.trendhunter.com/trends/four-loko-camo-mango) who could potentially create a culture around the type of drink." O-Brien compares this type of approach to branding to companies such as Jager, and I would even say [Red Bull](https://www.trendhunter.com/trends/red-bull-boosted-slushers). Since this branding looks quite masculine, it will be interesting to see how many males compared with females decide to buy the alcoholic beverage. With a [skull and crossbones on the front](https://www.trendhunter.com/trends/86-tattoo-limited-edition), the brand is certainly targeting a more rebellious demographic. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 25% | Activity: 35% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Perilous Packaging:** Creating packaging designs that appeal to the youth demographic by incorporating more bold and unconventional designs. - **Gender-fluid Branding:** Removing gender stereotypes and creating branding and packaging designs that appeal to a wider audience. - **Rebellious Branding:** Creating branding and packaging designs that appeal to those who want to rebel against traditional norms and values. ### Sectors Adopting This - **Alcoholic Beverages:** Opportunities for companies to create packaging designs that appeal to a younger, more rebellious demographic. - **Marketing and Advertising:** Opportunities for companies to rethink their branding strategies and move away from traditional marketing and advertising approaches. - **Extreme Sports:** Opportunities for companies to partner with extreme sports events and athletes to create a culture around the type of drink they are selling. ## Related on Trend Hunter - [Ready-to-Sip Sangrias](https://www.trendhunter.com/trends/daughters-of-the-vine.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Rum-Based Cream Liqueur Packaging](https://www.trendhunter.com/trends/rumbased-cream-liqueur.md) - [Provocative Can Designs](https://www.trendhunter.com/trends/provocative-can-design.md) - [Revamped Canned Cocktail Branding](https://www.trendhunter.com/trends/canteen-spirits-1.md) - [Male-Targeted Canned Cocktails](https://www.trendhunter.com/trends/get-hard-alcoholic-beverage.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Aristically Adorned Canned Cocktails](https://www.trendhunter.com/trends/artistic-canned-cocktail.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md)