# Catwalk Music The Tings Tings at Fashion Week By Bianca | Published 2008-02-06 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/catwalk-music-the-tings-tings References: [cosmogirl](http://www.cosmogirl.com/connect/dailykiss/megan-cahn/fashion-week-day-4?src=rss) & [myspace](http://www.myspace.com/thetingtings) Next time you hit the town with your iPod on, crank up "That's Not My Name" by the Ting Tings for a soundtrack to get you in that strutting mood. Sure it's a bit whiny, but the beat is good and it's pretty catchy. The song was played at several shows during New York Fashion Week including at the Diesel show on February 5. If you check out the [Diesel show coverage](http://www.trendhunter.com/trends/diesel-black-gold) we posted, you'll be launched into the glitz of fashion week, a sure memory to fire that bounce in your step. CosmoGIRL! blog, the Daily Kiss, has writer Megan covering fashion week and she was just as excited about the song which she says she'd heard at three shows prior to Diesel. "At Diesel they played it during the show and when all the models walked out together at the end. Who knows— [fashion designers start style trends](https://www.trendhunter.com/trends/tagwalk), maybe they can predict the next big band too!" The Ting Tings are an indie pop band from Salford, UK composed of duo Katie White who does vocals, guitar, bass drum and Jules De Martino who does also does vocals and drums. Check out their songs, including That's Not My Name on their [MySpace](http://www.myspace.com/thetingtings)page. Check out the song in part II of the videos in the following trend: ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 44% | Activity: 63% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Fashion Week Music:** The use of popular music during fashion shows presents opportunities for music marketing and collaboration with fashion designers. - **Indie Band Exposure:** Indie musicians can find exposure and new audiences through partnerships with fashion designers and use of their music in runway shows. - **Cross-industry Collaboration:** Collaborations between the fashion industry and music industry can lead to unique marketing and branding opportunities for both industries. ### Where This Applies - **Fashion:** Fashion designers can partner with musicians to create unique runway experiences and market their collections through music collaborations. - **Music:** Musicians can find new audiences and revenue streams through collaborations with fashion brands and the use of their music during runway shows. - **Marketing:** Marketing agencies can facilitate collaborations between fashion designers and musicians to create innovative cross-industry campaigns and revenue streams. ## Related on Trend Hunter - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Music-Inspired Fashion Ventures](https://www.trendhunter.com/trends/fashion-streaming-service.md) - [LED-Infused Festival Fashion](https://www.trendhunter.com/trends/tinsel-arcade.md) - [Fashion-Based Ambient Music](https://www.trendhunter.com/trends/bochum-welt-js-ep.md) - [Music-Driven Dating App Features](https://www.trendhunter.com/trends/tinder-music-mode.md) - [Toronto Fashion Music Festivals](https://www.trendhunter.com/trends/modecanadarocks-spring-equinox.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md) - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md)