# Dating App Catwalk Livestreams J.W.Anderson Will Livestream Its F/W 2016 Fashion Show on Grindr By Rebecca Byers | Published 2016-01-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/catwalk-livestream References: [eventmagazine](http://www.eventmagazine.co.uk/jwanderson-live-stream-catwalk-show-grindr/brands/article/1378601) & [dazeddigital](http://www.dazeddigital.com/fashion/article/29040/1/j-w-anderson-will-livestream-his-next-show-on-grindr) British fashion label J.W.Anderson recently announced that it will be delighting fans with a catwalk livestream of its fall/winter 2016 show. The unique partnership is an innovative way to showcase the happenings of the brand's upcoming show from its secretive venue during the London Collections: Men shows. While catwalk livestreams aren't necessarily anything new, this marks the first occasion that a label has chose to use Grindr as its app of choice. The social networking app is undoubtedly a visually driven medium, so the partnership makes plenty of sense. Notably, J.W.Anderson and Grindr are both represented by the same PR firm, PR Consulting. Other intriguing uses of [mobile dating applications for marketing purposes](https://www.trendhunter.com/trends/tinder-5) include the Mindy Project's campaign on [Tinder](https://www.trendhunter.com/trends/willy-chavarria-2), while EDM producer Zedd revealed special album pricing through the app. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 40% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Livestream Marketing:** British fashion label, J.W.Anderson partnering with Grindr to livestream its fall/winter 2016 show indicates the rise of livestream marketing strategies. - **Targeted Advertising:** Marketing campaigns that utilize dating apps like Grindr and Tinder offer disruptive innovation opportunities for targeted advertising to niche audiences. - **Interactive Fashion Shows:** Livestreaming fashion shows on mobile apps allow for a more interactive experience and creates innovative opportunities to engage with viewers in real-time. ### Sectors Adopting This - **Fashion Industry:** Livestream marketing and interactive fashion shows allows for disruptive innovation opportunities within the fashion industry to provide more unique and interactive experiences for its viewers. - **Marketing Industry:** The use of dating apps like Grindr and Tinder for marketing offers industries the ability to explore disruptive innovation opportunities for targeted advertising to niche audiences. - **Mobile App Industry:** The use of mobile apps like Grindr and Tinder for marketing and interactive experiences highlights disruptive innovation opportunities in the mobile app industry for unique and engaging experiences. ## Related on Trend Hunter - [Social Media-Inspired Hookup Apps](https://www.trendhunter.com/trends/grindr-right-now.md) - [AI-Driven Shoppable Catwalks](https://www.trendhunter.com/trends/ai-driven-shoppable-catwalk.md) - [Dating Culture-Inspired Apparel](https://www.trendhunter.com/trends/grailz.md) - [Queer Wool Runway Looks](https://www.trendhunter.com/trends/i-wool-survive.md) - [Activism-Promoting Sweatshirt Collabs](https://www.trendhunter.com/trends/willy-chavarria-2.md) - [Collaborative Artful Runway Capsules](https://www.trendhunter.com/trends/michael-clark.md) - [Fashion Gaming App Collabs](https://www.trendhunter.com/trends/drest-x-jimmy-choo.md) - [Flagship Store Window Designs](https://www.trendhunter.com/trends/6a-architects.md) - [Music-Themed Fashion Apps](https://www.trendhunter.com/trends/upstream.md)