# Cowbernet Steaks Canadian Cattle Fed Red Wine to Produce Better-Flavored Beef By Katie Cordrey | Published 2010-08-30 | World Source: Trend Hunter, https://www.trendhunter.com/trends/cattle-fed-red-wine References: [today.msnbc.msn](http://today.msnbc.msn.com/id/38876908/ns/today-foodwine/?gt1=43001) & [drvino](http://www.drvino.com/2010/07/26/canadian-cows-wine-flavor-meat/) Some [Angus cattle ranchers](https://www.trendhunter.com/trends/signature-angus-heritage-beef) in British Columbia claim that cattle fed red wine produce more flavorful meat, so their cattle get a bucket of red wine with their meals. Canadian officials weren't too sure that cattle fed red wine would be safe to eat. After investigation, officials decided that since the cattle were being fed actual wine, not winery waste, the practice posed no risk to humans. Still, all of this begs some obvious questions: If cattle intake too much wine, do they become moozy? Will menus list cowbernet steaks? And will this make cows easier to tip? ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 15% | Activity: 14% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### What Makes This Trend Stand Out - **Wine-fed Cattle:** Opportunity for wine producers to collaborate with cattle ranchers and create a new market for wine-fed beef. - **Flavor-enhanced Meat:** Potential for food companies to explore unique feeding techniques to enhance the flavor profiles of meat products. - **Alternative Animal Diets:** Rise in experimentation with unconventional diets for animals opens up possibilities for innovative and niche food production processes. ### Sectors Adopting This - **Wine Production:** Wine producers can explore partnerships and supply agreements with cattle ranchers to cater to the market demand for wine-fed beef. - **Food Processing:** Food companies can invest in research and development to create novel feeding methods that enhance the flavor of meat and differentiate their products. - **Livestock Farming:** Livestock farmers have the opportunity to experiment with alternative diets for animals, giving rise to specialty and high-demand meat products. ## Related on Trend Hunter - [Stake-Paired Wine Launches](https://www.trendhunter.com/trends/omaha-steaks1.md) - [Beefy Small-Batch Liquors](https://www.trendhunter.com/trends/mezcal-artesanal-with-wagyu.md) - [Burger-Friendly Wine Ranges](https://www.trendhunter.com/trends/greasy-fingers-wines.md) - [Cultivated Beef Morsels](https://www.trendhunter.com/trends/beef-morsels.md) - [Wine-Infused Sauces](https://www.trendhunter.com/trends/wine-infused-sauce.md) - [Velvety California Cabernet Sauvignons](https://www.trendhunter.com/trends/meiomi-cabernet-sauvignon.md) - [Canadian Beef Contests](https://www.trendhunter.com/trends/canada-beef.md) - [Parent-Friendly Wines](https://www.trendhunter.com/trends/kidfresh-reserve.md) - [QSR Wine Pairing Bundles](https://www.trendhunter.com/trends/carls-jr-wine-pairing-bundle.md)