# Vintage Champagne Cellars Cattier in Chigny-Les-Roses, France is Elegant By Tiana Reid | Published 2010-08-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cattier References: [luxist](http://www.luxist.com/2010/08/05/luxist-visits-cattier-champagnes-cellars-in-chigny-les-roses/) & [cattier](http://www.cattier.com/) Cattier, located in Chigny-Les-Roses, France, is a [vintage champagne cellar](https://www.trendhunter.com/trends/nicolas-ruinart-pavilion) that produces over one million bottles a year. Cattier's cellars are over 150 years old and are air-conditioned naturally in order to produce [fine vintage champagne](https://www.trendhunter.com/trends/reserve-brut-cuve). With shuttered windows and an inside temperature of 8 degrees Celsius, Cattier receives guests only on rare occasions. Cattier's flagship champagne is a variety called 'Armand de Brignac,' which is on its own road to fame after being featured in a Jay-Z music video. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 48% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Wine Production:** Exploring natural cooling and ventilation techniques in wine cellars can lead to sustainable practices in wine production. - **Heritage Branding:** Leveraging the history and tradition of a brand, like Cattier's 150-year-old cellars, can enhance a product's appeal and attract loyal customers. - **Celebrity Endorsements:** Collaborating with influential personalities, such as the Jay-Z music video featuring 'Armand de Brignac,' can elevate a brand's visibility and reach a wider audience. ### Where This Applies - **Wine Production:** Wine producers can explore sustainable techniques and emphasize their heritage to differentiate themselves in the market. - **Luxury Goods:** Luxury brands can focus on collaborations with celebrities to create exclusive products and enhance their reputation. - **Music and Entertainment:** Artists and musicians can use their platform to endorse and promote brands, creating mutually beneficial partnerships. ## Related on Trend Hunter - [Easy-To-Drink Champagnes](https://www.trendhunter.com/trends/veuve-clicquot-unveils.md) - [Aromatic Travel Champagnes](https://www.trendhunter.com/trends/le-vintage-2012.md) - [Vintage Fire Extinguisher Champagnes](https://www.trendhunter.com/trends/code-rouge-edition.md) - [Celebratory Steakhouse Champagnes](https://www.trendhunter.com/trends/perrys-reserve-premier-cru-champagne.md) - [Philanthropic High-Value Charity Auctions](https://www.trendhunter.com/trends/highvalue-charity-auction.md) - [Pink-Hued Luxury Wines](https://www.trendhunter.com/trends/champagne-lanson-1.md) - [Celebrative Multi-Layered Champagnes](https://www.trendhunter.com/trends/imperiale-creation-no-1.md) - [Accessible French Sparkling Wines](https://www.trendhunter.com/trends/freixenet-brut-royal-and-ros-royal.md) - [Art Deco Theater Pop-Ups](https://www.trendhunter.com/trends/theater-pop-up.md)