# Feline Photographer Collars Whiskas Australia's Catstacam Lets Cats Share Images to Instagram By Laura McQuarrie | Published 2015-04-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/catstacam References: [psfk](http://www.psfk.com/2015/04/cats-internet-cats-instagram-whiskas-catstacam-whiskas-australia.html) & [facebook](https://www.facebook.com/whiskasAU/app_849708098424086) In an attempt to better understand what goes on in the mind of a cat, [Whiskas Australia](https://www.trendhunter.com/trends/whiskas-purradise) developed Catstacam, a wearable device that captures imagery from the perspective of a four-legged furry friend. When the lightweight camera is worn like a collar, it captures movements every 20 seconds, triggered by a motion detector. These images are uploaded to [Instagram](https://www.trendhunter.com/trends/whiskas-purrcast), with a description that says: "If you notice any behaviour you’re curious about, simply ask a question using the hashtag #askwhiskas." Developed as a campaign to help owners bond with their pets, Whiskas' initiative gives pet owners a deeper understanding of why their cat is fond of activities like climbing or scratching. To top it all off, the packaging that the camera comes in doubles as a cat toy. With many dog-centric photography products on the market like the [GoPro](https://www.trendhunter.com/trends/icam-pro-concept) Fetch harness, it's nice to see the world captured through the eyes of other pets as well. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 53% | Activity: 60% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Wearable Pet Cameras:** The development of wearable cameras for pets allows owners to gain a unique perspective on their animal's experiences. - **Pet-focused Social Media Campaigns:** Brands are using social media platforms like Instagram to engage with pet owners and create a sense of community. - **Understanding Animal Behavior:** The use of technology to gather data and gain insights into the behavior of animals can help pet owners better understand their pets' needs. ### Sectors Adopting This - **Pet Accessories and Wearables:** The development of pet cameras and wearable devices presents opportunities for companies in the pet accessories industry to create innovative products. - **Social Media Marketing:** The rise of pet-focused social media campaigns opens up new opportunities for marketing agencies specializing in social media management. - **Animal Behavior Research:** The application of technology in studying animal behavior creates opportunities for researchers and scientists in the field of animal behavior studies. ## Related on Trend Hunter - [Canine-Friendly Action Cameras](https://www.trendhunter.com/trends/kivi-action-camera.md) - [Cat Tracking Apps](https://www.trendhunter.com/trends/whisker-tracker.md) - [Connected Cat Activity Trackers](https://www.trendhunter.com/trends/smart-cat-collar.md) - [Immersive Cat Lover Pop-Ups](https://www.trendhunter.com/trends/whiskas-purradise.md) - [Cat-Inspired Camera Collections](https://www.trendhunter.com/trends/strawberry-kawaii.md) - [AI-Powered Litter Box Cameras](https://www.trendhunter.com/trends/litterlens.md) - [Sensory Cat Food Campaigns](https://www.trendhunter.com/trends/purradise.md) - [All-in-One Cat Care Stations](https://www.trendhunter.com/trends/teendow-xlym.md) - [Temperature-Tracking Pet Cameras](https://www.trendhunter.com/trends/portable-pet-camera.md)