# Mousy Pet Food Marketing Cat's Lunch Packaging Features Cartoons of the Creature's Choice Supper By Amelia Roblin | Published 2013-04-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cats-lunch-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2013/04/cats-lunch.html) & [behance.net](http://www.behance.net/gallery/Cats-lunch/8165877) For a feline, the mouse makes an extremely well-balanced meal. Cat's Lunch packaging might not contain rodent-derived ingredients, but it asserts that its contents match all of the nutritional benefits of the notorious cheese lovers. Alexandra Istratova wrapped the [individual sausages](https://www.trendhunter.com/trends/meatcrafters) with paper sleeves. These have been perforated into seven sections, suggesting the ideal size of slice that would make a single serving. Each of these tear-off bands on Cat's Lunch packaging has been decorated with [cartoony graphics of mice](https://www.trendhunter.com/trends/mofusand), making up three slightly different varieties of bands. One features a series of scurrying mice, another has two facing towards the product's logo, and the third displays dietary icons within the body of the critter. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 49% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Personalized Packaging Design:** Cat's Lunch uses cartoony graphics and tear-off bands on their packaging, showing a trend towards personalized and interactive packaging designs. - **Nutritional Claims:** Cat's Lunch asserts that their contents match the nutritional benefits of a mouse, highlighting a trend towards food products making specific nutritional claims. - **Disruptive Marketing Strategies:** Cat's Lunch uses playful and eye-catching packaging featuring mice, indicating a trend towards disruptive marketing strategies in the pet food industry. ### Who This Affects Most - **Pet Food:** The packaging design and nutritional claims of Cat's Lunch represents a disruptive innovation opportunity in the pet food industry. - **Packaging Design:** The personalized and interactive packaging design of Cat's Lunch presents a potential disruptive innovation opportunity in the packaging industry. - **Marketing and Advertising:** The disruptive marketing strategies employed by Cat's Lunch, such as using playful graphics and icons, indicate an opportunity for innovation in the marketing and advertising industry. ## Related on Trend Hunter - [Cultivated Mouse Cat Foods](https://www.trendhunter.com/trends/biocraft-pet-nutrition.md) - [Sensory Cat Food Campaigns](https://www.trendhunter.com/trends/purradise.md) - [Cat-Friendly Sauces](https://www.trendhunter.com/trends/wow-cat-sauce.md) - [Pre-Packaged Cat Soups](https://www.trendhunter.com/trends/vafo-group.md) - [Culinary Brand Packaging Redesigns](https://www.trendhunter.com/trends/mousline.md) - [Extra-Fragrant Cat Foods](https://www.trendhunter.com/trends/whiskas-aromatic-selection.md) - [80s-Inspired Pet-Friendly Cereals](https://www.trendhunter.com/trends/the-snack-pack.md) - [Ethical Protein Cat Treats](https://www.trendhunter.com/trends/ten-lives.md) - [Elevated Cat Nutrition Products](https://www.trendhunter.com/trends/catit-1.md)