# Floral X-Ray Shopping Bags The Catriona Mackechnie Packaging Designed by Bibliotheque is Upscale By Vittoria Natarelli | Published 2010-07-05 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/catriona-mackechnie References: [lovelypackage](http://lovelypackage.com/catriona-mackechnie/) & [bibliothequedesign](http://www.bibliothequedesign.com/projects/retail-and-packaging/catriona-mackechnie/) The Catriona Mackechnie packaging (designed by [Bibliotheque](https://www.trendhunter.com/trends/bibliothque-loctogone)) is a collection of creative upscale packaging for an even more upscale store. Catriona Mackechnie is a luxury boutique in downtown Manhattan. The store enlisted the help of Bibliotheque to create for them what is now an incredible set of [package designs](https://www.trendhunter.com/trends/hunter-luxury). The shopping bags have [x-ray-like floral photographs](https://www.trendhunter.com/trends/cecilie-bahnsen-3) printed onto them, giving the a very cool and luxurious look. Catriona Mackechnie’s bags complete the entire photographed image making them a collectible for buyers. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 63% | Activity: 83% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Luxury Packaging Design:** There is an opportunity for graphic designers to create innovative and upscale packaging for luxury brands. - **Floral Print Design:** There is an opportunity to incorporate unique and creative floral designs into various products and packaging. - **Limited Edition Collectibles:** There is an opportunity for brands to create limited edition collectibles that appeal to buyers and increase brand loyalty. ### Industries Being Reshaped - **Luxury Fashion:** High-end fashion brands can benefit from creating unique and upscale packaging that reflects their brand image. - **Interior Design:** Interior designers can incorporate floral designs into home decor products, adding a luxurious and stylish appeal. - **Retail:** Retail brands can create limited edition collectibles as a way to increase customer engagement and loyalty. ## Related on Trend Hunter - [Striking E-Commerce Packaging](https://www.trendhunter.com/trends/maksim-arbuzov.md) - [Literature-Inspired Packaging Designs](https://www.trendhunter.com/trends/good-to-read.md) - [Bespoke Bakery-Inspired Bags](https://www.trendhunter.com/trends/croissant-bag.md) - [Bubble Wrap-Inspired Luxury Bags](https://www.trendhunter.com/trends/cabat-bag.md) - [Grocery Bag Runway Accessory](https://www.trendhunter.com/trends/march-packable-tote-bag.md) - [Pink Sushi Boxes](https://www.trendhunter.com/trends/dept-sushi.md) - [Contemporary Tea Packaging](https://www.trendhunter.com/trends/chaiboy.md) - [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md) - [Treasure Box-Inspired Wellness Packaging](https://www.trendhunter.com/trends/redesigned-retail-packaging.md)