# Multimedia Social Business Campaigns The Catrinka Project Works Alongside the 'Girl Rising' Film By Tiana Reid | Published 2013-06-02 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/catrinka-project References: [youtube](http://www.youtube.com/watch?v=2V_ACDBe9gE) & [catrinka](http://catrinka.com/) Long before Gawker's Crackstarter campaign for Toronto Mayor Rob Ford, [Indiegogo's](https://www.trendhunter.com/trends/indiegogo) campaigns tended to look a little bit more like the Catrinka Project. The social business, which is based in New York City, also works in collaboration with the popular film 'Girl Rising,' by targeting the ten countries that were featured in the film itself. The model itself follows its tagline, "Buy a bag, employ a woman, educate a girl," which is to say, at this moment, the organization also works on gaining donations and not simply selling the handbags created by the women artisans in those ten countries around the world. At the time of the publishing of this article, the Catrinka Project had just over $6,000 of their $20,000 goal. **Contact Information** The Catrinka Project [website](http://catrinka.com/) Catrinka on [Facebook](https://www.facebook.com/Catrinka.Project) Catrinka on [Twitter](https://twitter.com/CatrinkaProject) Catrinka on [Indiegogo](http://www.indiegogo.com/projects/the-catrinka-project-handbags-for-girls-education) Catrinka on [YouTube](http://www.youtube.com/user/CatrinkaProject?feature=watch) ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 23% | Activity: 58% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Key Themes Behind This Trend - **Social Enterprise Impact:** There is a trend in social businesses, like The Catrinka Project, that work towards social change while creating products. - **Collaborative Social Responsibility:** A growing trend of partnering with other businesses and initiatives to further social change, as seen with The Catrinka Project's partnership with Girl Rising. - **Crowdfunding for Social Change:** Campaigns, such as The Catrinka Project's Indiegogo page, are increasingly popular for social enterprises as a means of financing and spreading awareness. ### Where This Applies - **Fashion and Accessories:** The fashion industry has opportunities for social enterprises to create employment and education opportunities for women artisans in developing countries. - **Film and Entertainment:** The entertainment industry can utilize collaboration with social businesses, such as The Catrinka Project and Girl Rising, to increase social impact in their projects. - **E-commerce and Crowdfunding:** E-commerce platforms and crowdfunding websites have opportunities to support social change and create a platform for social enterprises, such as The Catrinka Project, to gain visibility and support. ## Related on Trend Hunter - [Artist-Backed Women Campaigns](https://www.trendhunter.com/trends/ramona-pintea.md) - [Next-Gen Crowdfunding Platforms](https://www.trendhunter.com/trends/indiegogo.md) - [Collaboraive Women-Empowering Initiatives](https://www.trendhunter.com/trends/canadian-womens-foundations.md) - [Digital Community-Branded Product Lines](https://www.trendhunter.com/trends/girl-math-gang.md) - [Gamified Animal Aids](https://www.trendhunter.com/trends/catswe.md) - [Artwork-Adorned Reusable Bags](https://www.trendhunter.com/trends/reusable-bag-campaign.md) - [Brand Expansion Crowdfunding Campaigns](https://www.trendhunter.com/trends/cape-codr.md) - [Children-Supporting Trust Initiatives](https://www.trendhunter.com/trends/children-who-trust-again.md) - [Safety-Focused Crowdfunding Campaigns](https://www.trendhunter.com/trends/running-mate.md)