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# Cat-Friendly Patio Tours
BC SPCA Launches 'Catio Tours' That are Perfect for Cat Lovers

By Grace Mahas | Published 2019-06-06 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/catio-tours
References: [vancouverisawesome](https://www.vancouverisawesome.com/2019/06/05/vancouver-catio-tour-bc-spca/) & [universe](https://www.universe.com/events/bc-spca-vancouver-catio-tour-tickets-vancouver-2R8HM1)

The BC SPCA has recently announced the launch of a 'Catio Tour' to encourage local cat owners to purchase [play structures for their feline friends](https://www.trendhunter.com/trends/cat-tree-house-2). These [outdoor enclosures](https://www.trendhunter.com/trends/the-pawswing-neo) have become popular in other regions in North America including Portland and Seattle.

The structures include ramps, perches, and toys for cats of all ages to enjoy. This incentive allows [cats to enjoy the outdoors safely](https://www.trendhunter.com/trends/jingcyuan-tang) by preventing them from potential outdoor hazards like animal attacks or vehicles. Those who register are given guidebooks to educate visitors about the products and route. The self-guided tours also include raffled prizes from Catfe, Meowbox and more.

With over seven locations, these 'Catio Tours' will officially begin Sunday, June 9th.

Image Credit: BC SPCA

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 65% | Activity: 25% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive)

## Key Themes

### Key Themes Behind This Trend

- **Outdoor Cat Enclosures:** Disruptive innovation opportunity: Design and manufacture customizable outdoor cat enclosures with added features such as ramps, perches, and interactive toys.
- **Self-guided Tour Experiences:** Disruptive innovation opportunity: Create self-guided tour experiences for niche interests, such as cat lovers, providing guidebooks and raffled prizes to enhance the experience.
- **Pet Ownership Trends:** Disruptive innovation opportunity: Develop new products and services that cater to the growing trend of pet ownership, such as innovative and safe outdoor enclosures for cats.

### Where This Applies

- **Pet Supplies:** Disruptive innovation opportunity: Introduce new cat-friendly products to the pet supplies market, such as customizable outdoor enclosures and interactive toys.
- **Tourism and Travel:** Disruptive innovation opportunity: Tap into the niche tourism market by offering self-guided tour experiences for specific interests, like cat lovers, with added incentives like raffled prizes.
- **Animal Welfare Organizations:** Disruptive innovation opportunity: Collaborate with shelters and animal welfare organizations to promote and organize events like 'Catio Tours' to raise awareness about the benefits of outdoor enclosures for cats.

## Related on Trend Hunter

- [Cat-Friendly Holiday Trees](https://www.trendhunter.com/trends/cat-friendly-holiday-tree.md)
- [Cityscape-Like Cat Furniture](https://www.trendhunter.com/trends/mocats.md)
- [Pet-Inspired Culinary Celebrations](https://www.trendhunter.com/trends/international-cat-day.md)
- [Feline-Inspired Culinary Experiences](https://www.trendhunter.com/trends/purina-fancy-feast.md)
- [Cat-Focused Wooden Cafes](https://www.trendhunter.com/trends/tristy-of-the-cats.md)
- [Cat Cafe Beds](https://www.trendhunter.com/trends/cat-cafe-beds.md)
- [Vertical Feline Residences](https://www.trendhunter.com/trends/cat-tree-house-2.md)
- [Sustainable Portable Cat Shelters](https://www.trendhunter.com/trends/batsy-cat-shelter.md)
- [Research-Backed Cat Happiness Scales](https://www.trendhunter.com/trends/cat-happiness-scale.md)
