# Catholic Cross-Branding Boston College Fashion at Victoria's Secret By Going Like Sixty | Published 2008-11-15 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/catholic-school-outfits-victorias-secret-gets-ok References: [bostonherald](http://www.bostonherald.com/business/general/view/2008_11_13_Boston_College_in_flap_over_lingerie:_Critics:_Biz_deal_with_Victoria_s_Secret_‘d;isgraceful;_/) The head of a Catholic group has his undies in a twist because [Boston College](https://www.trendhunter.com/trends/champion-room-spray) is earning money from Victoria’s Secret. Boston College-branded clothing is sold by Victoria’s Secret, and Boston College gets a royalty from the clothing sales. Boston College alum C.J. Doyle, head of the [Catholic Action League](https://www.trendhunter.com/trends/luce), didn’t like it one bit. “I think it’s appalling. I think it’s disgraceful. It’s disgusting,” said Doyle. “They see an opportunity to make a buck by striking a deal with a company that openly appeals to prurient interests.” ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 52% | Activity: 89% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Leaders](https://www.trendhunter.com/leaders) ## Key Themes ### Why This Trend Is Growing - **Cross-branding:** Expanding partnerships between different brands to create unique and profitable collaborations. - **Ethical Branding:** Consumers demanding greater transparency and ethical practices from brands they support. - **Religion & Commerce:** The intersection of religion and commercialism creating controversy and discussions about appropriate partnerships. ### Industries Being Reshaped - **Fashion Retail:** Opportunities for fashion retailers to collaborate with different brands and expand their product offerings. - **Higher Education:** Universities exploring new revenue streams through licensing agreements and brand partnerships. - **Religious Institutions:** Religious organizations examining the implications and financial benefits of partnering with secular brands. ## Related on Trend Hunter - [Religious Mascot Official Merchandise](https://www.trendhunter.com/trends/luce.md) - [Comfortable Collegiate Apparel](https://www.trendhunter.com/trends/yale-university.md) - [Elevated Collegiate Streetwear](https://www.trendhunter.com/trends/the-campus-collection.md) - [Branded Campus Retail Experiences](https://www.trendhunter.com/trends/bucees-and-texas-am-university.md) - [Inaugural Designer-Led Ready-To-Wear Fashion](https://www.trendhunter.com/trends/atelier-victorias-secret.md) - [Women’s College Basketball-Themed Capsules](https://www.trendhunter.com/trends/womens-college-basketball.md) - [Joint-Venture Expansions](https://www.trendhunter.com/trends/regina-miracle-international.md) - [Cheeky Baking Apparel](https://www.trendhunter.com/trends/supermoist.md) - [His-and-Her Underwear](https://www.trendhunter.com/trends/upside-down-heart.md)