# Glam Rock Editorials Catherine McNeil Scowls for 'Just for One Day' in Numero 105 By Marissa Brassfield | Published 2009-07-31 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/catherine-mcneil-just-for-one-day-numero-105 References: [fashionindie](http://fashionindie.com/spread-um-catherine-mcneil-for-numero-105/) & [gregkadelstudios](http://www.gregkadelstudios.com/) Something I’m learning from the glam-rock revival is that an essential component for a model to sell this look is a killer scowl—kind of like the one Catherine McNeil wears for photographer Greg Kadel in this ‘Just for One Day’ editorial in Numero #105. Wearing the signature rockstar uniform of studs, lots of black and strong shoulders, Catherine McNeil’s piercing gaze and icy scowl is every bit as sexy as it is scary. **Implications** - No longer just looking for subtle styles, consumers are attracted to darker ones. Products that feature a statement-making aesthetic are appealing to those who want to stand out. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 75% | Activity: 50% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Glam-rock Revival:** As the glam-rock revival continues, products with a bold and unique aesthetic are becoming more appealing to consumers. - **Statement-making Aesthetic:** Consumers are increasingly drawn to products that feature a bold, attention-grabbing aesthetic. - **Killer Scowls:** Models with killer scowls are becoming increasingly popular for selling edgy fashion and beauty looks. ### Who This Affects Most - **Fashion:** The fashion industry can capitalize on the glam-rock revival by creating bold and unique designs that appeal to consumers. - **Beauty:** Beauty companies can launch products with statement-making aesthetics that attract consumers who want a bolder, edgier look. - **Modeling:** The modeling industry can capitalize on the popularity of models with killer scowls by featuring them in edgy fashion and beauty campaigns. ## Related on Trend Hunter - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Refreshed Expressive Fashion Brands](https://www.trendhunter.com/trends/cheap-monday-relaunch.md) - [Customizable Statement Accessory Brands](https://www.trendhunter.com/trends/rocknot.md)