# In-Hotel Catering Services The Ritz-Carlton Abu Dhabi Lets Visitors Access Custom Menu Offerings By Jana Pijak | Published 2016-07-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/catering-service References: [buro247.me](http://www.buro247.me/lifestyle/food/the-ritz-carlton-abu-dhabi-s-new-luxury-catering-s.html) & [ritzcarlton](http://www.ritzcarlton.com/en/hotels/uae/abu-dhabi?scid=970784ca-58cb-4b67-8933-27d7a4e2bc6a&ppc=ppc&pid=rztbppc&nst=paid) The [Ritz-Carlton](https://www.trendhunter.com/trends/the-ritz-carlton) Abu Dhabi recently launched a new catering service that allows visitors to customize the event menu of their dreams -- whether hosting an off-site or in-house luncheon or soiree. The service is reflective of the [Ritz-Carlton's brand values](https://www.trendhunter.com/trends/ritzcarlton-yacht-collections) and is a guest offering that embodies luxury and convenience. In addition to letting consumers access its directory of in-house chefs and wait staff, the Ritz-Cartlton Abu Dhabi will also provide a housekeeping staff following events, ensuring a clean up that is seamless and hassle-free. "The idea behind the launch of our off-site catering division was to bring the full Ritz-Carlton experience to the guest's venue of choice," says Robert Zellner, the hotel's Director of Catering and Conference Services about this new venture. Appealing to lovers of luxury, this [hotel-themed catering service](https://www.trendhunter.com/trends/specialized-food-services) targets both tourists and Middle Eastern locals who seek flexibility and results when planning their next event. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 17% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Customized Catering Services:** There is an opportunity for catering companies to offer personalized menu options and services to meet the specific needs and preferences of customers. - **Luxury Event Experiences:** The demand for high-end event experiences presents an opportunity for event planning companies to create luxurious and convenient offerings that embody luxury and convenience. - **Off-site Catering Solutions:** Catering companies can capitalize on the trend of hosting events at non-traditional venues by providing off-site catering services, bringing the full event experience to the customer's location of choice. ### Who This Affects Most - **Hospitality:** Hotels and resorts can explore offering in-house catering services as a way to enhance their guests' experience and provide customized event menu options. - **Event Planning:** Event planners can tap into the demand for luxury and convenience by creating high-end event experiences that include customized catering services and staff to ensure seamless clean up. - **Catering:** Catering companies can expand their services to include off-site catering solutions, providing customers with the flexibility to host events at their preferred locations while delivering a high-quality dining experience. ## Related on Trend Hunter - [Rugby-Themed Vacation Getaways](https://www.trendhunter.com/trends/the-ritz-carlton.md) - [Film Festival-Centric Hospitality Programs](https://www.trendhunter.com/trends/the-ritzcarlton-toronto1.md) - [Ramadan-Themed Hotel Promotions](https://www.trendhunter.com/trends/four-seasons-hotel-1.md) - [Global Hospitality Campaigns](https://www.trendhunter.com/trends/raffles-hotels-and-resorts.md) - [Holiday-Ready Upscale Dining Experiences](https://www.trendhunter.com/trends/upscale-dining-experiences.md) - [Relaxing CBD-Positive Hotels](https://www.trendhunter.com/trends/ritz-carlton-cbd.md) - [European-Inspired Holiday Markets](https://www.trendhunter.com/trends/europeaninspired-holiday-market.md) - [Luxury Hotel Fashion Capsules](https://www.trendhunter.com/trends/the-ritzcarlton-and-late-checkout.md) - [Revitalized Culinary Efforts](https://www.trendhunter.com/trends/moroccos-food-localization.md)