# YouTuber-Made Cat Foods Petra Luna's CatCrazy Freeze-Dried Food Builds on Her YouTube Career By Kanesa D | Published 2025-11-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/catcrazy References: [petfoodindustry](https://www.petfoodindustry.com/news-newsletters/pet-food-news/news/15769154/catcrazy-youtuber-launches-catcrazy-freezedried-cat-food) & [catcrazystore](http://catcrazystore.com)  Petra Luna, the creator and host behind the popular [YouTube](https://www.trendhunter.com/trends/whiskas-purrcast) channel CatCrazy, is expanding her feline brand with CatCrazy Freeze-Dried Raw [Cat Food](https://www.trendhunter.com/trends/catch-a-cat-burglar), her official entry into the pet nutrition market. The debut formula, CatCrazy Puckin’ Crazy Chicken Feast, is now available for pre-order. With over 226,000 subscribers and more than five years of content focused on expert interviews, product reviews, and nutritional insights, Luna has built a trusted community centered on feline wellness. Her new freeze-dried formula builds on that expertise, featuring humanely raised whole chicken sourced from [USDA](https://www.trendhunter.com/trends/portland-pet-food-company)-approved facilities. Each batch is freeze-dried within 45 minutes of harvesting to preserve natural flavor and nutrition, and is free from corn, wheat, soy, or artificial preservatives. Formulated as a complete and balanced meal, CatCrazy’s first product aims to bring premium, biologically appropriate cat food directly to today's pet parents. Image Credit: CatCrazy ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 40% | Activity: 44% | Freshness: 55% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **Youtuber-driven Product Launches:** The emergence of influencers entering product markets with niche expertise signifies a shift towards personalized and community-driven brand trust. - **Premium Pet Nutrition:** The growing demand for biologically appropriate and human-grade pet foods is reshaping the pet nutrition landscape to prioritize quality and ethical sourcing. - **Freeze-dried Pet Food:** Innovations in freeze-drying technology allow for the preservation of nutrients in pet food, offering a convenient and health-focused option for pet owners. ### Where This Applies - **Influencer-led Brands:** An emerging sector where social media personalities leverage their following and expertise to launch products that align with their personal brand and audience values. - **Pet Food Manufacturing:** The pet food manufacturing industry is adapting to consumer demands for transparency and high-quality, ethically sourced ingredients in their products. - **E-commerce Pet Retail:** The online retail market for pet products is expanding, catering to the convenience-driven purchasing habits of modern pet owners who seek specialized and premium options. ## Related on Trend Hunter - [Pet-Powered Beauty Campaigns](https://www.trendhunter.com/trends/animal-intelligence.md) - [Automated Grooming Cat Houses](https://www.trendhunter.com/trends/pawswing-neo.md) - [Personalized Pet Stories](https://www.trendhunter.com/trends/4am-stories.md) - [Anime Airline Partnerships](https://www.trendhunter.com/trends/crunchyroll-3.md) - [AI-Powered Litter Box Cameras](https://www.trendhunter.com/trends/litterlens.md) - [Crab-Based Cat Foods](https://www.trendhunter.com/trends/fil-blu.md) - [Lickable Wet Cat Treats](https://www.trendhunter.com/trends/smalls-licks.md) - [Precision Forklift Vehicles](https://www.trendhunter.com/trends/q-series-electric-cushion-for-cat-lift-trucks.md) - [Cat Cafe Beds](https://www.trendhunter.com/trends/cat-cafe-beds.md)