# Beer-Branded Record Releases Dogfish Head Craft Launches Catchy Chorus, New Music-Themed Beer By Grace Mahas | Published 2023-03-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/catchy-chorus References: [prnewswire](https://www.prnewswire.com/news-releases/dogfish-head-craft-brewery-to-celebrate-record-store-day-with-launch-of-catchy-chorus-new-music-themed-beer-301774503.html)  [Dogfish Head Craft](https://www.trendhunter.com/trends/unfiltered-ipa) Brewery, the Official Beer of Record Store Day for eight years running, is celebrating this year's holiday on Saturday, April 22 with the launch of a new music-themed beer, Catchy Chorus. Created in collaboration with Record Store Day, an organization dedicated to supporting the culture of independent record stores, Catchy Chorus is a double dry-hopped double IPA inspired by the four "magic chords" (E, B, C#m & A) that make up many popular melodies. Catchy Chorus, a 9.0% ABV beer, blends Eureka, Bravo, Calypso, and Azacca hops, resulting in a harmonious sensory experience with citrusy and tropical aromas and flavors. The beer is now available in 4-packs of 16oz cans in the Mid-Atlantic and New England regions, and you can find it using Dogfish Head's Fish Finder. To complement the Catchy Chorus release, Dogfish Head is partnering with [Brooklyn](https://www.trendhunter.com/trends/brooklyn-brewery-and-tesco) Bowl to host Record Store Day-themed events in select cities across the country. The festivities will include a daytime record fair, on-site raffles and giveaways, DJ sets, beer specials, and meet and greets with music and beer legends. Additionally, Dogfish Head will present a live music show by Pigeons Playing [Ping Pong](https://www.trendhunter.com/trends/ping-pong-set) and host official Record Store Day after-parties at Brooklyn Bowl locations nationwide. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 36% | Activity: 51% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Music-branded Beverages:** Collaborations between beverage companies and music industry present opportunities for cross-promotion and unique flavor profiles. - **Event Marketing Integration:** Brands can create more meaningful and memorable event experiences by partnering with relevant industry associations and institutions. - **Limited Edition Product Releases:** Creating exclusive and time-limited products fosters consumer demand and allows for experimentation without significant risk or investment. ### Where This Applies - **Beverage:** Beverage companies can collaborate with musicians and related industry events to create unique, limited edition flavors and cross-promote both products and events. - **Music:** Industry associations, like Record Store Day, can provide opportunities for collaborations with brands in creating limited edition products or event experiences. - **Event Management:** Event agencies can partner with relevant industry associations and brands to create integrated experiences that offer unique and memorable value to attendees. ## Related on Trend Hunter - [Beer-Infused Vinyls](https://www.trendhunter.com/trends/beer-infused-vinyl.md) - [Hip-Hop Craft Beer Collabs](https://www.trendhunter.com/trends/beer-collab.md) - [Hazily Hopped Unfiltered IPAs](https://www.trendhunter.com/trends/unfiltered-ipa.md) - [Collaborative Music Duo Beers](https://www.trendhunter.com/trends/hallucinating-love-pale-ale.md) - [Canine-Supporting Pale Ales](https://www.trendhunter.com/trends/caninesupporting-west-coast-ipas.md) - [IPA Beer-Celebrating Events](https://www.trendhunter.com/trends/goldwater-brewing-company.md) - [Playful Monster-Inspired Beer Labels](https://www.trendhunter.com/trends/wind-and-waves.md) - [90s Rock Band Beers](https://www.trendhunter.com/trends/signature-brew-beers.md) - [Beer-Branded Fictitious Record Labels](https://www.trendhunter.com/trends/coors-light-records.md)