# Off-Road Exploration Campaigns Audi's 'Catch the Unseen' Inspires People to Visit Remote Places By Laura McQuarrie | Published 2016-03-31 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/catch-the-unseen References: [creativeguerrillamarketing](http://www.creativeguerrillamarketing.com/social-media-marketing/audis-catchtheunseen-instagram-campaign-encourages-people-to-explore-and-capture-uncommon-places/) & [audiquattro.se](http://audiquattro.se/en) Taking inspiration from its quattro four-wheel drive system, [Audi](https://www.trendhunter.com/trends/audi-car-couture) created the 'Catch the Unseen' campaign for [Instagram](https://www.trendhunter.com/trends/made-for-what-youre-made-of). This [unique social media campaign](https://www.trendhunter.com/trends/the-spirit-of-london) is styled a competition that challenged people to get out and explore the world. Rather than just simply telling people to get outside and take a photo of their adventures, Audi asked people to go out and discover the most unexpected places. To measure the most "unseen" locations, Audi created a system that could identify how far a user's photo is from the location where the nearest geotagged Instagram photo was taken. The winner of the Catch the Unseen competition managed to capture a photo more than eight miles away from any other geotagged Instagram photo. As a result, the winner was rewarded with a new Audi Q7 to inspire even greater adventures. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 13% | Activity: 47% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Unique Social Media Campaigns:** Explore new ways to engage with users on social media platforms through innovative competitions and challenges. - **Location-based Photo Discovery:** Create technology that allows users to discover and capture photos in the most remote and unseen locations. - **Rewarding User Engagement:** Incentivize user participation and engagement by offering valuable rewards and prizes for achieving impressive milestones. ### Industries Being Reshaped - **Automotive:** Automobile companies can adopt unique social media campaigns like Audi's 'Catch the Unseen' to engage with their audience and promote their brand. - **Technology:** Technology companies can develop location-based photo discovery tools to enhance the user experience and encourage exploration. - **Marketing and Advertising:** Marketing agencies can create reward-based campaigns to motivate user engagement on social media platforms and generate brand awareness. ## Related on Trend Hunter - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Adventure-Inspired Auto Ads](https://www.trendhunter.com/trends/made-for-what-youre-made-of.md) - [Social-First Car Campaigns](https://www.trendhunter.com/trends/reddit-car-share.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Interactive Job-Centric Campaigns](https://www.trendhunter.com/trends/the-coolest-job-on-earth.md) - [AI Travel Campaigns](https://www.trendhunter.com/trends/extraordinary-is-out-there.md) - [Adventurous Roadtrip Retail Campaigns](https://www.trendhunter.com/trends/pilot-flying-j-see-you-out-here.md) - [Off-Road Electric SUV Concepts](https://www.trendhunter.com/trends/q6-etron-offroad-concept.md)