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# Anime-Inspired Candle Designs
Glassybaby and the Pokémon Company Launch Catch the Glow

By Kalin Ned | Published 2026-05-24 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/catch-the-glow
References: [glassybaby](https://www.glassybaby.com/pages/pokemon-glassybaby?srsltid=AfmBOoqu958qOTTxjoEtmWOYI387sHC_Qe1gpCk3e09ATq2o7y45xr85)

glassybaby, a Seattle‑based luxury brand specializing in hand‑blown glass votives, has released a limited edition collection called 'Catch the Glow' in partnership with [The Pokémon Company International](https://www.trendhunter.com/trends/pottery-barn-kids-2). The goal of this capsule is to celebrate [30 years of the Pokémon franchise](https://www.trendhunter.com/trends/pokmon-30th-anniversary).

The glassybaby x The Pokémon Company International Catch the Glow collection debuts with a spring launch, featuring votives inspired by [Pikachu, Jigglypuff, and Eevee](https://www.trendhunter.com/trends/pokmon-pottery-barn-kids-collection). Additional seasonal releases are planned for summer and autumn. Each piece in the collection is carefully crafted by artisans in the United States.

Overall, the Catch the Glow capsule is sure to appeal to different generations due to the Pokémon franchise's timeless appeal. glassybaby is also known for its support for non-profits and this collection is no different — the company will direct a portion of its proceeds to the glassybaby Foundation.

Image Credit: glassybaby

## Trend Insights (Trend Hunter)

- Score: 5.2/10
- Popularity: 35% | Activity: 45% | Freshness: 77%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Why This Trend Is Growing

- **Nostalgia-driven Luxury Collaborations:** Premium brands partnering with beloved franchises creates high-margin limited editions that reframe mass-market IP as collectible luxury.
- **Artisan-backed Pop Culture Collectibles:** Handcrafted products that reference mainstream characters open pathways for scarcity, provenance storytelling, and elevated secondary markets.
- **Seasonal-capsule Release Strategies:** Staggered seasonal drops tied to anniversaries or cultural moments sustain consumer engagement and create recurring demand cycles.

### Industries Being Reshaped

- **Home Fragrance and Decor:** Design-forward scented products and decorative vessels linked to fandoms can transform utilitarian items into premium emotional purchases.
- **Luxury Goods and Lifestyles:** Heritage craftsmanship married to contemporary IP offers new avenues for brand extension, premium pricing, and cross-generational appeal.
- **Entertainment Merchandise and Licensing:** Collaborative capsules between entertainment companies and artisan makers can shift licensing from mass production to curated collectible experiences.

## Related on Trend Hunter

- [Anime-Themed Virtual Pet Toys](https://www.trendhunter.com/trends/pokenade-monster-ball.md)
- [Anime-Inspired Coffee Lineups](https://www.trendhunter.com/trends/grind-x-pokmon-range.md)
- [Cartoon-Themed Condensed Canned Soups](https://www.trendhunter.com/trends/campbells-and-the-pokemon-company.md)
- [Cartoon Creature Building Blocks](https://www.trendhunter.com/trends/lego-pokmon-sets.md)
- [Cartoon-Inspired Camping Gear](https://www.trendhunter.com/trends/logos-1.md)
- [Anime Character Cake Sets](https://www.trendhunter.com/trends/pokmon-dessert-set.md)
- [Anniversary Retail Collection](https://www.trendhunter.com/trends/pokmon-x-target.md)
- [Whimsical Anime Decor Lines](https://www.trendhunter.com/trends/pottery-barn-kids-2.md)
- [Anime-Inspired Lifestyle Apparel](https://www.trendhunter.com/trends/blackmilk-1.md)