# "Catch Phrase" URLs Sticky Modern Marketing Technique By karl burkart | Published 2008-08-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/catch-phrase-urls-buy-em-now References: [theycallmeal.wordpress](http://theycallmeal.wordpress.com/) Normally, the first lesson every online marketing director is taught is keep your URL's as short as possible. [3-letter URL's are worth gold](https://www.trendhunter.com/trends/domain-stories) (selling for $200,000 and up). Some 5 letter URL's can go for the same now, given the fact that just about every URL under 6 letters is taken! So now a new trend has emerged that goes the opposite direction -- "Catch Phrase" URL's and I expect we will see a LOT more of them. You're starting to see them in viral marketing campaigns like this one, reported by the [LA weekly](http://www.laweekly.com/news/news/anonymous-vs-scientology-group-targets-church-headquarters/18529/), which exposed a hidden Scientology conspiracy using the catchy URL [www.**operationsnowwhite**.com.](http://www.operationsnowwhite.com/) I don't know much about Scientology (except that I like Beck) but this catchy phrase certainly did the trick. The URL stuck in my head, and just about the first thing I did when I got home was to type it in. Subsequently, I spent WAY too much time reading about Scientology. So the lesson of the story, Catch Phrase URL's work! I decided to search for more and found this post by investigative blogger [Cyndi Waite](http://theycallmeal.wordpress.com/). Here are some of her discoveries: Strangely, the first thing this URL makes me want to do is go waste some... www.**pointlesswasteoftime**.com A rare glimmer of humor in the otherwise somber global warming debate: www.**itsgettinghotinhere**.org A yes the good ol' 90's! www.**smellsliketeenspirit**.com This makes me feel all glowy inside: www.**sunshineandhappiness**.com Ok its dirty so don't click on it unless you're over 18: www.**whosyourdaddy**.com I don't know about you, but this sounds like a great idea for a new social network: www.soyouwanna.com Cooking advice anyone? www.**passthesalt**.com Lastly the most mysterious and spooky. Check it out...this site raises some REALLY important questions: [www.**whocontrolstheworld**.com](http://www.whocontrolstheworld.com/issues) If you find any more add them to the comments! and also check out my related post on [utterly embarrassing URL's](http://www.trendhunter.com/trends/top-8-most-embarassing-urls). ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 18% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Catch Phrase Urls:** Opportunity for businesses to create memorable and attention-grabbing URLs that stick in consumers' minds. - **Viral Marketing Campaigns:** Opportunity to use catchy URLs as part of viral marketing campaigns to generate buzz and attract attention. - **Unique and Memorable Branding:** Opportunity for businesses to stand out and create a strong brand identity through the use of catchy URLs. ### Where This Applies - **Online Marketing:** Opportunity for online marketing professionals to explore new strategies and techniques in creating catchy URLs. - **Viral Advertising:** Opportunity for advertisers to leverage catchy URLs to create viral marketing campaigns and increase brand exposure. - **Branding and Design:** Opportunity for businesses in the branding and design industry to create unique and memorable URLs for their clients. ## Related on Trend Hunter - [Link Simplification Tools](https://www.trendhunter.com/trends/url-shortener.md) - [Link Management Platforms](https://www.trendhunter.com/trends/link-management-platforms.md) - [Link Management Tools](https://www.trendhunter.com/trends/ishortn.md) - [Creative Experiment Sites](https://www.trendhunter.com/trends/worldsworstwebsitelol.md) - [AI-Powered URL Shortening](https://www.trendhunter.com/trends/aipowered-url.md) - [Uncharted Web Journeys](https://www.trendhunter.com/trends/uncharted-web-journeys.md) - [Unexpectedly-Amusing Treats](https://www.trendhunter.com/trends/liquid-death-misfortune-cookies.md) - [URL Management Tools](https://www.trendhunter.com/trends/curlmin.md) - [Domain Market Insights](https://www.trendhunter.com/trends/domain-details.md)