# Sandwich-Flavored Brews Catawba Brewing Co. is Making a Peanut Butter and Jam-Flavored Beer By Megan Facciuolo | Published 2014-05-29 | Updated 2014-06-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/catawba-brewing-co References: [foodbeast](http://www.foodbeast.com/2014/05/28/peanut-butter-jelly-time-beer/) & [catawbavalleybrewingcompany](http://www.catawbavalleybrewingcompany.com/) Catawba Brewing Co. is getting in some serious peanut butter jelly time. The beer company just announced it will be creating a beer in homage to the iconic [PB & J](https://www.trendhunter.com/trends/pb-j-filled-crepes) sandwich. The brew, which is currently in the works, is supposed to be made with aged raspberries and roasted peanuts -- and of course, your average beer ingredients. The Peanut Butter Jelly beer will be a brown ale but it is meant to recreate “[childhood goodness](https://www.trendhunter.com/trends/pbj-packed-lunch-specials).” Unless you have a peanut allergy, you have undoubtedly had a PB & J sandwich packed in your lunch at some point in your school life. However, adults crave the classic flavor combination now and then too, so this beer is perfect for adult palate. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 34% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Peanut Butter Jelly Beer:** Opportunity to disrupt the craft beer industry by creating unique flavor experiences inspired by childhood favorites. - **Nostalgia-driven Beverages:** Opportunity to tap into customers' desire for nostalgic flavors and create innovative beverages that evoke childhood memories. - **Creative Flavor Combinations:** Opportunity to experiment with unconventional flavor combinations in the beverage industry and appeal to adventurous taste buds. ### Sectors Adopting This - **Craft Beer:** Opportunity for craft breweries to differentiate themselves by offering unique flavor profiles and attracting a niche audience. - **Food and Beverage:** Opportunity for food and beverage companies to capitalize on nostalgic flavors and create innovative products that resonate with consumers' memories. - **Hospitality and Bars:** Opportunity for bars and hospitality establishments to offer specialty drinks that provide a unique and memorable experience for customers. ## Related on Trend Hunter - [Jammy Sandwich Ice Creams](https://www.trendhunter.com/trends/pb-n-j-ice-cream.md) - [Sandwich-Flavored Ice Creams](https://www.trendhunter.com/trends/peanut-butter-and-jelly-flavor.md) - [Sandwich-Inspired Coffee Creamers](https://www.trendhunter.com/trends/flavored-coffee-creamers.md) - [Sandwich-Flavored Ice Creams](https://www.trendhunter.com/trends/mcconnells-x-gopuff-pbj-exclusive-pint.md) - [Sweet Sandwich Kits](https://www.trendhunter.com/trends/reeses-pbj-sandwich-kit.md) - [Childhood Sandwich-Inspired Burgers](https://www.trendhunter.com/trends/pbj-burger.md) - [Nostalgically Flavored Snacks](https://www.trendhunter.com/trends/pbj-pop.md) - [Protein PB&J Sandwiches](https://www.trendhunter.com/trends/jams.md) - [Crustless Berry Sandwiches](https://www.trendhunter.com/trends/peanut-butter-and-raspberry-spread.md)