# Smog-Cleaning Clothes Catalytic Clothing Designs an Air-Purifying Dress By Jordan M | Published 2011-01-10 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/catalytic-clothing References: [psfk](http://www.psfk.com/2011/01/catalytic-clothing-an-air-purifying-dress.html) & [catalytic-clothing.org](http://www.catalytic-clothing.org/) Usually most clothing designers are happy just to make a dress that looks great or is comfortable, but the brains at Catalytic Clothing are definitely a little more ambitious than that. The brand’s latest release is a dress that [purifies the air](https://www.trendhunter.com/trends/mito-air-purifier) while being warn -- a remarkable innovation which gives Catalytic Clothing the distinct honor of being the first company to produce a [pollution-fighting garment](https://www.trendhunter.com/trends/shielding-jacket). In order to commemorate the incredible achievement, the company has called the dress ‘Herself,’ which seems oddly fitting for a piece of feminine fashion that has the ability to improve its surroundings all on its own. Needless to say, this awesome new [fabric technology](https://www.trendhunter.com/trends/programmable-clothing) and the fashion revolution it might inspire certainly speaks for itself. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 83% | Activity: 81% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Air-purifying Clothing:** Opportunity for fashion companies to develop clothing that not only looks great but also purifies the air. - **Pollution-fighting Garments:** Potential for innovative designs that actively combat pollution and improve air quality. - **Fashion and Technology Integration:** The merging of fashion and technology presents opportunities for revolutionary designs that serve a practical purpose. ### Who This Affects Most - **Fashion:** The fashion industry can benefit from incorporating air-purifying technology into clothing designs. - **Environmental Technology:** Tech companies focused on environmental solutions can explore the development of pollution-fighting garments. - **Textile Manufacturing:** Opportunity for textile manufacturers to produce fabrics with built-in air purification capabilities. ## Related on Trend Hunter - [Sleek Pollution-Reducing Paints](https://www.trendhunter.com/trends/ecos-1.md) - [Pollution-Removing Murals](https://www.trendhunter.com/trends/this-campaign-sucks.md) - [Air-Purifying Stroller Canopies](https://www.trendhunter.com/trends/airpurifying-stroller.md) - [Car-Designed Air Purifiers](https://www.trendhunter.com/trends/air-purifier1.md) - [Dynamic Air-Purifying Speakers](https://www.trendhunter.com/trends/vox-aeris.md) - [Experimental Programmable Clothing](https://www.trendhunter.com/trends/programmable-clothing.md) - [Germ-Killing Clothing Cleaners](https://www.trendhunter.com/trends/clothing-care-appliance.md) - [High-Tech Air-Purifying Masks](https://www.trendhunter.com/trends/airpurifying-mask.md) - [Plant-Shaped Air Purifiers](https://www.trendhunter.com/trends/artsy-air-purifiers.md)