# Pithy Design Parodies Catalog Living Adds Commentary to Pretty Fake Homes By Vittoria Natarelli | Published 2010-06-28 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/catalog-living References: [buzzfeed](http://www.buzzfeed.com/kzoopsf/catalog-living-1a1/) & [catalogliving.tumblr](http://catalogliving.tumblr.com/) The hilarious Catalog Living [Tumblr](https://www.trendhunter.com/trends/tumblr-campaign) blog adds [witty commentary](https://www.trendhunter.com/trends/linkedin-roaster) to images of so-perfect-they're-fake homes. You will be surprised when you notice how many random objects appear in the images. My favorite details that the Tumblr creator notices are the "old-timey buoys" and the random tree branches in one bedroom. The Catalog Living Tumblr is such an original idea and the creator intelligently pokes fun at the [images of perfection](https://www.trendhunter.com/trends/switzerland-is-fake). **Implications** - Thanks to the advent of the Internet, contemporary society has made it easy and popular for the public certain aspects of everyday life. A company that seeks to capitalize on this 21st century form of criticism would be wise to create an advertising campaign that mocks or mimics a comedic commonplace activity that opposes the brand's ideology or image. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 41% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What's Driving This Trend - **Internet Critique:** Opportunities for companies to create advertising campaigns that mock or mimic comedic commonplace activities. - **Parody Homes:** Potential for creating fake homes or home designs with witty commentary. - **Perfectly Fake:** Creating perfectly fake images or products with hidden humorous details. ### Who This Affects Most - **Advertising:** Creating ad campaigns that leverage internet critique and comedic activities. - **Home Decor:** Designing parody homes or home decor items with witty commentary. - **Online Retail:** Selling perfectly fake products or images with hidden humorous details. ## Related on Trend Hunter - [Real Estate Commentary](https://www.trendhunter.com/trends/roast-realty.md) - [Whimsical Home Tours](https://www.trendhunter.com/trends/the-pillsbury-doughboy.md) - [Celebratory Odd Designs](https://www.trendhunter.com/trends/ridiculous-design.md) - [Invisible Furniture Capsules](https://www.trendhunter.com/trends/invsbal.md) - [Second-Hand Home Goods Catalogs](https://www.trendhunter.com/trends/the-ikijijia-catalogue.md) - [Cheekily Creative Bookmarks](https://www.trendhunter.com/trends/illustrated-bookmarks.md) - [Positive Social Media Campaigns](https://www.trendhunter.com/trends/tumblr-campaign.md) - [Curated Home Decor Platforms](https://www.trendhunter.com/trends/modern-decor-for-home.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md)