# Better-For-You Cereal Brands Catalina Crunch Announced Its Fourth Keto-Friendly Category By Grace Mahas | Published 2022-02-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/catalina-crunch References: [ustalinacrunch](https://us.catalinacrunch.com/?dsdddd)  [Catalina Crunch](https://www.trendhunter.com/trends/catalina-crunch-pairings) was founded by a 17-year-old diabetic named Krishna Kaliannan, who was on a search to satisfy his sweet cravings without the excess sugar and empty carbs. He started mixing his own recipes in his kitchen with delicious, all-natural ingredients. Since then, Catalina Crunch has opened up its doors to a small NYC apartment and expanded to offer soup mixes, and will soon be entering its fourth category in the keto snack industry. Catalina Crunch is one of America's fastest-growing cereal brands, with a rapidly expanding distribution network across America. Catalina Crunch is already available in 15,000 stores nationwide, including big players like Kroger, [Whole Foods Market](https://www.trendhunter.com/trends/keto-krisp-dark-chocolate-almond-sea-salt), Costco, Target, Publix and [Albertsons](https://www.trendhunter.com/trends/cap-crunchs-mystery-crunch). Catalina Crunch is perfect for breakfast with milk or as a healthy snack on-the-go. Image Credit: Catalina Crunch ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 7% | Activity: 18% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Keto-friendly Snacks:** The growth of Catalina Crunch and its expansion into a fourth category presents an opportunity for other brands to enter and expand in the keto-friendly snack industry. - **All-natural Ingredients:** Catalina Crunch's use of all-natural ingredients sets a trend for other cereal and snack brands to prioritize using healthy and natural ingredients in their products. - **DIY Recipe Creation:** The story of Catalina Crunch's creation by its founder presents a trend of consumers creating their own recipes to meet specific dietary or taste preferences, opening up opportunities for products that satisfy these needs. ### Where This Applies - **Cereal Industry:** The success of Catalina Crunch and its distribution in big chain stores presents an opportunity for other innovative cereal brands to enter and disrupt the industry. - **Snack Industry:** Catalina Crunch's expansion into the keto-friendly snack industry presents an opportunity for other healthy snack brands to enter and compete. - **Food Ingredient Industry:** The trend towards all-natural ingredients in food products sets an opportunity for ingredient companies to offer healthier and natural options to food manufacturers. ## Related on Trend Hunter - [Low-Sugar Fruit-Filled Cereals](https://www.trendhunter.com/trends/catalina-crunch-pairings.md) - [Keto-Friendly Breakfast Cereals](https://www.trendhunter.com/trends/triple-berry-blast-cereal.md) - [Plant-Based Protein Granola Snacks](https://www.trendhunter.com/trends/catalina-crunch-protein-granola.md) - [Keto Pumpkin Spice Cereals](https://www.trendhunter.com/trends/new-pumpkin-spice-cereal.md) - [Bakery-Inspired Protein Cereals](https://www.trendhunter.com/trends/catalina-crunch-strawberry-strudel.md) - [Vibrant Better-For-You Snack Packaging](https://www.trendhunter.com/trends/betterforyou-snack-packaging.md) - [Nostalgic Keto-Friendly Cereals](https://www.trendhunter.com/trends/incredibowl.md) - [Crunchy Grab-and-Go Snack Mixes](https://www.trendhunter.com/trends/catalina-crunch-mix.md) - [Dark Chocolate Cookie Bars](https://www.trendhunter.com/trends/dark-chocolate-cookie-bars.md)