# Halloween Sleepover Ads This Ad Promotes Airbnb's Free Trip for a Night in the Catacombs of Paris By Ady Floyd | Published 2015-10-09 | World Source: Trend Hunter, https://www.trendhunter.com/trends/catacombs-of-paris References: [adweek](http://www.adweek.com/adfreak/airbnb-offers-ultimate-halloween-sleepover-night-paris-catacombs-167482) & [scoopnest](http://www.scoopnest.com/user/Adweek/652514004544417792) In honor of the fast approaching [spooky Halloween festivities](https://www.trendhunter.com/trends/haunted-mansion-experience), [Airbnb](https://www.trendhunter.com/trends/unique-stays-club) is hosting a contest to send two people to spend the night in the Catacombs of Paris. The ultimate Halloween slumber party will let the trip-goers enjoy a mysterious night among the company of 6 million resting souls. The Catacombs of Paris is the world's largest grave site, where over 6 million bodies have been laid to rest. The retreat will house the two lucky winners of the [Airbnb contest](https://www.trendhunter.com/trends/airbnb-smurf-experience) in the decked out Catacombs. The accommodations will include a "creepy breakfast nook and full-sized bed surrounded by skulls that will be stacked atop one another." This one-of-a-kind trip will awaken the guests' scariest and most mysterious senses. However, the bed is fully equipped with large fluffy pillows to combat even the most terrifying experiences. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 15% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Key Themes Behind This Trend - **Catacomb Tourism:** Disruptive innovation opportunity: Creating unique and immersive experiences for adventurous travelers by offering overnight stays in unconventional locations like catacombs. - **Spooky Accommodations:** Disruptive innovation opportunity: Providing themed and creepy accommodations for Halloween enthusiasts, offering an alternative travel experience. - **Contest Marketing:** Disruptive innovation opportunity: Engaging customers and generating buzz through creative and exclusive contests, enhancing brand awareness and customer loyalty. ### Where This Applies - **Travel and Tourism:** Disruptive innovation opportunity: Developing new travel experiences and accommodations to cater to the growing demand for unique and unforgettable trips. - **Hospitality:** Disruptive innovation opportunity: Integrating themed accommodations and experiences into the hospitality industry, appealing to niche markets and attracting new customers. - **Marketing and Advertising:** Disruptive innovation opportunity: Leveraging contests and immersive experiences as a marketing strategy to generate excitement, engagement, and brand loyalty. ## Related on Trend Hunter - [Spooky Halloween Giveaways](https://www.trendhunter.com/trends/halfway-to-halloween.md) - [Horror-Themed Overnight Experiences](https://www.trendhunter.com/trends/warner-bros-icons-of-horror.md) - [Horror-Themed Cabins](https://www.trendhunter.com/trends/unique-stays-club.md) - [Haunting Film-Based Experiences](https://www.trendhunter.com/trends/deetz-residence.md) - [Opera House Vacation Rentals](https://www.trendhunter.com/trends/the-phantom-of-the-opera-airbnb.md) - [Filmic Swamp Accommodations](https://www.trendhunter.com/trends/stay-at-shreks-swamp.md) - [Spooky Cinema Rental Cottages](https://www.trendhunter.com/trends/sanderson-sisters-cottage.md) - [Haunted Winchester Houses](https://www.trendhunter.com/trends/haunted-winchester-house.md) - [VR Horror Hotel Experiences](https://www.trendhunter.com/trends/draculas-hotel.md)