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# Mayoral Cat Campaigns
Morris is a Cat Running for Office in the City of Xalapa, Mexico

By Laura McQuarrie | Published 2013-06-13 | Updated 2013-06-16 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/cat-running-for-office
References: [newsfeed.time](http://newsfeed.time.com/2013/06/12/a-cat-is-running-for-mayor-of-mexican-city-xalapa/) & [elcandigato](http://www.elcandigato.com/)

A cat running for office is news you'd expect to hear on the Internet, but this is a real headline for the city of Xalapa, Mexico. In Xalapa there is a saying that the city is overrun with "rats," a term meaning "corrupt politicians."

Jair Cuevas is one of the students that elected Morris the cat to run for mayor. As the natural enemy of rats, this clever campaign makes a funny political statement. Morris the cat promises to fulfil all the promises he makes, which includes sleeping, eating and playing.

Morris the cat has gained a huge following on social media, with over 100,000 likes on [Facebook](https://www.trendhunter.com/trends/whiskas-purrcast) and thousands of followers on [Twitter](https://www.trendhunter.com/trends/resurrected-social-media). Unfortunately Morris has been ruled out as an actual candidate for the election.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 28% | Activity: 63% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: South America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Political](https://www.trendhunter.com/political)

## Key Themes

### Why This Trend Is Growing

- **Mayoral Cat Campaigns:** The trend of animals running for political office offers an opportunity for humorous and attention-grabbing marketing campaigns.
- **Animal Social Media Influencers:** The rise of animal influencers on social media presents an opportunity for brands to collaborate with popular pets for promotional campaigns.
- **Satirical Political Statements:** Using satire and humor in political campaigns can capture the attention of the public and spark conversation about important issues.

### Industries Being Reshaped

- **Marketing and Advertising:** The marketing and advertising industry can leverage the trend of animals running for political office to create memorable and viral campaigns for their clients.
- **Social Media:** The social media industry has the potential to collaborate with animal influencers to create engaging content and drive user engagement on platforms such as Facebook and Twitter.
- **Political Campaign Management:** Political campaign managers can explore the use of satire and humor to communicate their messages in a more relatable and engaging way.

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