# Purpose-Built Cardboard Cat Toys 'Cat in the Box' Offers Toys for Cats Who Love Cardboard By Joey Haar | Published 2018-02-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cat-in-the-box References: [thecatisinthebox](https://thecatisinthebox.com/products/mega-milk-carton) It's really difficult to tell whether cats are very stupid or very smart, but 'Cat in the Box' is a company that adorably banks on the former. The brand sells specially made [cat toys](https://www.trendhunter.com/trends/luki-lab-pets-2-love) that cater to one of the animals' most innate, instinctual desires: being in a cardboard box. Cat in the Box sells elaborate [cardboard boxes](https://www.trendhunter.com/trends/pet-parent-gift-box) in fun shapes to please both felines and their human friends. Cat in the Box currently offers three different products. The first is an oversize cardboard reconstruction of a milk carton, with branding from the fictional company of 'Farmer [Tom's Dairy](https://www.trendhunter.com/trends/whiten-toothpaste)' and a blurb that subtly combines standard organic farming copy with cat references. The second product is a triangular box shaped and colored like a wedge of Swiss cheese, with holes for cats to climb into. Finally, the company offers a sticker for true cat fanatics. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 90% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **Purpose-built Cardboard Cat Toys:** Opportunity for creating innovative cat toys designed specifically for cardboard-loving cats. - **Catering to Innate Instincts:** Opportunity to develop products that tap into animals' natural desires, like being in a cardboard box. - **Creative Cardboard Box Designs:** Opportunity to create unique and interactive cardboard box shapes for both cats and their human owners. ### Where This Applies - **Pet Toys:** Potential for growth in the pet toy industry by offering purpose-built cardboard toys for cats. - **E-commerce:** Opportunity for online retailers to sell specialized cat toys that cater to unique animal instincts. - **Brand Licensing:** Opportunity to collaborate with brands and incorporate their branding into cardboard cat toys, enhancing customer experience. ## Related on Trend Hunter - [Burger-Themed DIY Cat Houses](https://www.trendhunter.com/trends/mcdonalds-cat-boxes.md) - [Affordable Minimalist Cat Houses](https://www.trendhunter.com/trends/petsy-cat-house.md) - [Fortune Cookie-Inspired Cat Toys](https://www.trendhunter.com/trends/toys-with-organic-catnip.md) - [Angular Multi-Functional Cat Accessories](https://www.trendhunter.com/trends/tesla-cybertruck-cat.md) - [Monthly Litter Box Subscriptions](https://www.trendhunter.com/trends/litter-box-subscription.md) - [Feline Adventure Board Games](https://www.trendhunter.com/trends/adventures-in-friskies-world.md) - [Feline-Friendly Music Accessories](https://www.trendhunter.com/trends/cat-music-box.md) - [Dynamic Cat Litter Boxes](https://www.trendhunter.com/trends/pet-object-litter-box.md) - [Stylish Stimulating Cat Towers](https://www.trendhunter.com/trends/catit.md)