# Cat Hair Timepieces These Unconventional Watches are Made from Pet Fur That's Taken from a Brush By Riley von Niessen | Published 2017-03-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cat-hair References: [analogwatchco](https://analogwatchco.com/products/the-companion-collection?variant=40296996167) Some cat lovers have an incredibly close bond with their pets, and those looking to make this clear are likely to see the value of The Companion Collection: watches made from cat hair. To create the watches, [Analog Watch Co.](https://www.trendhunter.com/trends/ds-durga-debaser-in-bloom) asks that loving owners [brush their pets](https://www.trendhunter.com/trends/cat-grooming-pod) and collect anywhere from two to four ounces of hair. Then, they just need to seal into a bag, and send it in the mail to the company. Once the fur is received, Analog Watch Co. bonds the cat hair using a special transformation process. After the fur is bonded, it's given a hydrophobic coating, which means it's guaranteed to stay dirt-free and repel water. As the watches make use of hair that's unique to one's cat, all of the timepieces are truly one-of-a-kind. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 90% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What's Driving This Trend - **Personalized Pet Products:** Creating personalized products from the unique characteristics of pets offers a disruptive innovation opportunity in the pet industry. - **Eco-friendly Materials:** Using unconventional materials like cat hair to create products promotes sustainability and presents a disruptive innovation opportunity in the fashion and accessories industry. - **Customization and Personalization:** Offering customization options for products based on individual pets can enhance customer experience and open up disruptive innovation opportunities in various industries. ### Who This Affects Most - **Pet Industry:** The pet industry can explore disruptive innovation opportunities by integrating personalized pet products into their offerings, leveraging the strong bond between owners and their pets. - **Fashion and Accessories Industry:** The fashion and accessories industry can embrace unconventional, eco-friendly materials like cat hair to create unique products, presenting disruptive innovation opportunities in sustainable fashion. - **E-commerce Industry:** The e-commerce industry can tap into the demand for customized and personalized products, offering a platform for unique pet-related innovations and driving customer engagement. ## Related on Trend Hunter - [Cat-Inspired Fuzzy Frames](https://www.trendhunter.com/trends/dry-studio-petbrick-65.md) - [Cat-Starred Watch Campaigns](https://www.trendhunter.com/trends/big-bang-watch.md) - [Cat-Friendly Air Purifiers](https://www.trendhunter.com/trends/wisesky-wcat-air-purifier.md) - [DIY Wooden Watchmaking Sets](https://www.trendhunter.com/trends/tfo-clockwork.md) - [Streetwear-Inspired Watch Collabs](https://www.trendhunter.com/trends/audemars-piguet-x-kaws.md) - [Anniversary-Commemorating Cat Watches](https://www.trendhunter.com/trends/casio-2.md) - [Pet-Inspired Perfumes](https://www.trendhunter.com/trends/velvetail-perfumes.md) - [Autonomous Cat-Grooming Structures](https://www.trendhunter.com/trends/pawswing-purrring.md) - [Smart Cat Shelters](https://www.trendhunter.com/trends/the-pawswing-neo.md)