# Cat-Friendly Holiday Trees Fancy Feast's FeastiviTREE Includes Pets in Seasonal Celebrations By Laura McQuarrie | Published 2024-11-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cat-friendly-holiday-tree References: [multivu](https://www.multivu.com/purina/9301651-en-purina-fancy-feast-feastivities-40th-anniversary) & [feastivities](http://www.feastivities.com/)  Households with cats often struggle to keep [holiday decorations](https://www.trendhunter.com/trends/petinspired-ornament) intact, with curious felines toppling trees and batting at ornaments, prompting [Fancy Feast](https://www.trendhunter.com/trends/feastivities-collection-by-fancy-feast) to design a cat-friendly holiday tree that lets pets safely partake in festive cheer without causing chaos. The FeastiviTREE was mindfully designed with feline-friendly features, including a sturdy base that doubles as a cat condo with multiple entrances, internal climbing structures and durable perches, a tree trunk that doubles as a [scratching post](https://www.trendhunter.com/trends/coral-scratcher), and decorations that capture attention and provide safe entertainment. Cat lovers can enter online for their chance to win a Fancy Feast FeastiviTREE during a short window before Christmas. Three three lucky winners will be drawn and announced at the end of the Fancy Feast FeastiviTREE giveaway period. ## Trend Insights (Trend Hunter) - Score: 7.6/10 - Popularity: 99% | Activity: 97% | Freshness: 31% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Pet-centric Holiday Decor:** Innovative holiday decorations designed specifically to accommodate pets are emerging, blending festive aesthetics with practical pet safety. - **Interactive Pet Furniture:** Functional and engaging furniture that caters to the playful nature of pets while maintaining household harmony is gaining popularity. - **Pet-safe Festive Accessories:** Seasonal accessories made with pet-friendly materials and thoughtful designs ensure the safety and enjoyment of pets during holidays. ### Where This Applies - **Pet Care:** The pet care industry is expanding into seasonal products that cater to pets' needs and owners' desires for inclusivity in celebrations. - **Home Decor:** Home decor companies are innovating with pet-friendly holiday decorations that merge safety with style, appealing to cat and dog owners. - **Furniture:** Furniture brands are crafting multipurpose pieces that integrate play and rest features for pets, enhancing the living space functionality. ## Related on Trend Hunter - [Cat-Centric Culinary Collections](https://www.trendhunter.com/trends/feastivities-collection-by-fancy-feast.md) - [Pet-Inspired Culinary Celebrations](https://www.trendhunter.com/trends/international-cat-day.md) - [Flatpack Feline Entertainment Towers](https://www.trendhunter.com/trends/float-cat-tree.md) - [Cat-Inclusive Dinnerware](https://www.trendhunter.com/trends/fancy-feast-set-for-delight.md) - [Modular Cat Trees](https://www.trendhunter.com/trends/modular-cat-trees.md) - [Premium Cat Tree Systems](https://www.trendhunter.com/trends/diy-cat-tree.md) - [70s-Style Cat Snack Ads](https://www.trendhunter.com/trends/creamy-purrrre.md) - [Festively Inspired Cat Foods](https://www.trendhunter.com/trends/applaws-holiday-selection.md) - [Modular Cat Trees](https://www.trendhunter.com/trends/infinity-diy-cat-tree.md)