# Feline-Inspired Footwear This Cat Footwear Collection by Randa Celebrates a Popular Instagram Pet By Laura McQuarrie | Published 2016-09-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cat-footwear References: [en.rocketnews24](http://en.rocketnews24.com/2016/09/13/popular-japanese-instagram-cat-inspires-a-stylish-shoe-collection/) & [randa.jp](http://www.randa.jp/shop/pages/collabo.aspx/?utm_source=toppage&utm_medium=main&utm_campaign=mash-p) 'Mash' is the name of a two-year-old cat that charms hundreds of thousands of followers on [Instagram](https://www.trendhunter.com/trends/pepa-paris)—this social media-famous pet is also the muse for Randa's newest collection of [cat footwear](https://www.trendhunter.com/trends/cat-footwear-1). The Mash x Randa collaboration includes a range of neutral-colored pumps that are adorned with furry details that remind of the cat's cream-colored coat. One of the most eye-catching pieces in the collection are a pair of Fur Pumps, which boast a plush head in Mash's likeness that's affixed to the back of the shoe. These limited-edition shoes are exclusively being sold through collaboration's official website and select Randa stores. In the past, Randa also designed a charming cat-inspired collection of footwear with a focus on [Hello Kitty](https://www.trendhunter.com/trends/hello-kitty-heel), who is also an icon of pop culture. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 93% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Pet-inspired Fashion:** Brands can collaborate with popular social media pets to create collections inspired by their unique characteristics and personalities. - **Furry Footwear:** Furry details, such as plush heads and coats, can be incorporated into footwear designs for a playful and whimsical touch. - **Limited-edition Collaborations:** Brands can create exclusive and limited-edition product lines in collaboration with influencers or social media-famous pets to generate hype and excitement among consumers. ### Who This Affects Most - **Fashion Industry:** Collaborations between fashion brands and social media-famous pets can create unique and trendy collections that cater to consumers' desire for individuality and self-expression. - **Pet Products Industry:** Brands can expand their offerings beyond traditional pet products by creating fashion and accessory lines inspired by popular pets on social media. - **Marketing Industry:** Marketers can leverage the popularity of social media-famous pets to create engaging and entertaining campaigns that resonate with consumers and drive brand awareness and sales. ## Related on Trend Hunter - [Celebrity-Inspired Cartoon Heels](https://www.trendhunter.com/trends/katy-perry-1.md) - [Adorable Plush Sneaker Collections](https://www.trendhunter.com/trends/plush-sneaker.md) - [Cat-Inspired Luxury Accessories](https://www.trendhunter.com/trends/hello-kitty-and-kate-spade.md) - [Playful Coffee Merch Collabs](https://www.trendhunter.com/trends/starbucks-x-mofusand.md) - [Gritty Rodent-Inspired Boots](https://www.trendhunter.com/trends/ratboot.md) - [DTC Cat Lifestyle Brands](https://www.trendhunter.com/trends/cat-person.md) - [Pleated Feline-Inspired Purses](https://www.trendhunter.com/trends/playful-volume-2.md) - [Cartoon-Inspired Cat Slides](https://www.trendhunter.com/trends/hello-kitty-1.md) - [Cartoon-Honoring High Heels](https://www.trendhunter.com/trends/hello-kitty-heel.md)