# Homemade Cat Food Subscriptions 'Smalls' Offers Food Custom-Made for Each Consumer's Cat By Joey Haar | Published 2017-12-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cat-food-subscriptions References: [producthunt](https://www.producthunt.com/posts/smalls-food-for-cats) & [smallsforsmalls](https://www.smallsforsmalls.com/) Pet food subscriptions in general, and cat food subscriptions in particular, allow pet owners to treat their animals to high quality meals that they wouldn't be able to find at the pet store. '[Smalls](https://www.trendhunter.com/trends/smallserve)' cat food takes that concept a step further: the brand takes cat food out of the pet store and into the grocery store, with homemade dishes that are nutritious and tasty. There are three essentials that Smalls considers when crafting its cat food subscription boxes. First, it looks at the protein options, giving cats fresh, high quality meat. Second, the brand focuses on making sure that cats get their recommended amount of water intake, with [hydrated foods](https://www.trendhunter.com/trends/jinx-cat-food) that prevent cat owners from having to nudge their cats toward the water bowl. Finally, Smalls offers low-carbohydrate meals, as cats have no nutritional need for grains. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 16% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What Makes This Trend Stand Out - **Pet Food Subscriptions:** The trend of pet food subscriptions is disrupting the traditional pet food industry by offering high quality, customized meals directly to consumers. - **Cat Food Customization:** The trend of custom-made cat food is providing pet owners with the opportunity to meet their cats' specific dietary needs, opening up new possibilities for personalized pet nutrition. - **Hydrated Cat Food:** The trend of offering hydrated cat food is solving the issue of cats getting enough water intake, eliminating the need for owners to coax their cats to drink. ### Sectors Adopting This - **Pet Food Subscription Services:** The pet food subscription services industry is thriving as it allows for direct-to-consumer distribution of specialized pet food products, revolutionizing the way pet owners provide meals to their pets. - **Customized Pet Food Manufacturing:** The customized pet food manufacturing industry is witnessing a surge in demand as more consumers seek tailored pet food options to cater to their pets' unique dietary requirements. - **Hydrated Pet Food Market:** The hydrated pet food market is poised for growth as it offers convenient and nutritious options for pet owners to ensure their pets stay well-hydrated, potentially replacing traditional dry pet food products. ## Related on Trend Hunter - [Lickable Wet Cat Treats](https://www.trendhunter.com/trends/smalls-licks.md) - [Designer Pet Bowls](https://www.trendhunter.com/trends/smallserve.md) - [Monthly Litter Box Subscriptions](https://www.trendhunter.com/trends/litter-box-subscription.md) - [YouTuber-Made Cat Foods](https://www.trendhunter.com/trends/catcrazy.md) - [Gently Cooked Cat Meals](https://www.trendhunter.com/trends/gently-cooked-meals-for-cats.md) - [Vet-Approved Pet Lines](https://www.trendhunter.com/trends/butcherbox-for-pets.md) - [High-Protein Cat Food Pods](https://www.trendhunter.com/trends/high-protein-cat-food.md) - [Elevated Cat Nutrition Products](https://www.trendhunter.com/trends/catit-1.md) - [Air-Dried Cat Foods](https://www.trendhunter.com/trends/redbarn.md)