# Allergen-Reducing Cat Foods Purina's Innovative Cat Food Diet Reduces Cat Allergies in Humans By Laura McQuarrie | Published 2020-02-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cat-food-diet References: [prnewswire](https://www.prnewswire.com/news-releases/purina-pro-plan-announces-the-first-and-only-allergen-reducing-cat-food-301011425.html) & [purina](https://www.purina.com/pro-plan/cats/liveclear-cat-allergen-reducing-food) With Pro Plan LiveClear, Purina is introducing a breakthrough [cat food diet](https://www.trendhunter.com/trends/vikaly-by-virbac) that's been shown to reduce allergens in [cat hair and dander](https://www.trendhunter.com/trends/airdog-p50-pet-air-purifier) in a matter of weeks. As a result, people in cat-owning households who experience allergies to cats can have a more comfortable experience. As Ebenezer Satyaraj, PhD, immunologist for [Nestlé Purina](https://www.trendhunter.com/trends/recyclable-pet-food-pouches) Research and lead investigator on the research that led to the development of Pro Plan LiveClear describes, "Many people think that cat hair is the root of their problem but it's actually what's on it—the major cat allergen called Fel d1, a protein that cats produce naturally in their saliva." The product includes antibodies that inhibit the major cat allergen, which all cats produce. As cats groom themselves, it gets on their hair and skin, and ends up in the home environment. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 3% | Activity: 36% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What's Driving This Trend - **Cat Allergy Reducing Products:** Cat food diets that reduce cat allergens in order to provide a more comfortable experience for people with allergies to cats. - **Innovative Pet Food Formulations:** The development of pet food products that include antibodies to inhibit major allergens, addressing the needs of pet owners with allergies. - **Personalized Pet Nutrition:** Customized cat food diets that help reduce specific allergens, allowing people in cat-owning households with allergies to have a more comfortable experience. ### Who This Affects Most - **Pet Food:** Opportunities for pet food companies to develop and market cat food products specifically designed to reduce allergens. - **Pharmaceuticals:** Development of medicines or alternative treatments that target and reduce allergens produced by pets, providing relief for individuals with pet allergies. - **Home Cleaning Products:** New cleaning products designed to effectively remove allergens such as cat hair and dander from the home environment, improving the overall allergy experience for cat owners. ## Related on Trend Hunter - [Anxiety-Reducing Cat Foods](https://www.trendhunter.com/trends/calming-care-supplement.md) - [High-Protein Cat Food Pods](https://www.trendhunter.com/trends/high-protein-cat-food.md) - [Household Allergen Neutralizers](https://www.trendhunter.com/trends/clorox-pure-allergen-neutralizer.md) - [Cat-Friendly Air Purifiers](https://www.trendhunter.com/trends/wisesky-wcat-air-purifier.md) - [Allergy-Friendly Dog Foods](https://www.trendhunter.com/trends/allergy-friendly-dog-food.md) - [Clean Label Cat Foods](https://www.trendhunter.com/trends/guardian-8-cat-food.md) - [Air-Dried Cat Foods](https://www.trendhunter.com/trends/redbarn.md) - [Vet-Formulated Cat Probiotics](https://www.trendhunter.com/trends/probiotics-for-cats.md) - [Cultivated Mouse Cat Foods](https://www.trendhunter.com/trends/biocraft-pet-nutrition.md)