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# Cat DNA Kits
Basepaws is Introducing the First-Ever Cat DNA Test at CES 2019

By Laura McQuarrie | Published 2019-01-03 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/cat-dna
References: [prnewswire](https://www.prnewswire.com/news-releases/the-worlds-first-ever-cat-dna-test-is-coming-to-ces-2019-300772241.html) & [basepaws](https://www.basepaws.com/)

With more consumers getting curious about how genetics play a role in their personal health and wellness, many innovative DNA-centric products have been introduced, spanning everything from DNA-specific meal plans to DNA-repairing sunscreens—and at CES 2019, Basepaws is introducing the first-ever [cat DNA test kit](https://www.trendhunter.com/trends/diagnostic-panel).

With the [direct-to-consumer DNA testing for cats](https://www.trendhunter.com/trends/canine-health-screening-test), consumers are able to glean tons of information from the pet genetics start-up, such as the genetic breakdown of a cat, the breeds a cat's DNA contains and if any wild cat genes are part of a pet's genetic makeup. In the coming months of 2019, it is expected that future reports will even be able to link the test results to [potential diseases and nutrition needs](https://www.trendhunter.com/trends/petivity-smart-pet-care).

As Anna Skaya, the founder and CEO of Basepaws, says: "DNA research has revealed a vast amount of useful, often life-saving information for humans. We want to facilitate those same kind of breakthroughs for cats."

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 22% | Activity: 68% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets)

## Key Themes

### Key Themes Behind This Trend

- **Direct-to-consumer DNA Testing for Pets:** Opportunity to expand DNA testing services to pet owners and provide valuable genetic information for personalized pet care.
- **Genetic Breakdown and Breed Identification for Pets:** Opportunity to develop DNA test kits that can analyze the genetic makeup and breed composition of various pets.
- **Linking DNA Test Results to Pet Health and Nutrition:** Opportunity to create DNA test kits that can provide insights into potential diseases and nutrition needs for pets based on their genetic makeup.

### Where This Applies

- **Genetic Testing Industry:** Opportunity for genetic testing companies to expand their services by offering DNA tests specifically for pets.
- **Pet Care Industry:** Opportunity for pet care companies to develop personalized products and services based on the genetic information obtained from DNA tests.
- **Pet Tech Industry:** Opportunity for pet tech companies to incorporate DNA testing capabilities into their devices or apps, providing pet owners with valuable insights into their pet's health and well-being.

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