# Fast Food-Branded Cat Climbers KFC's Publicity Stunt is Feline-Friendly and Incredibly Adorable By Kalin Ned | Published 2018-07-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cat-climbers References: [designtaxi](http://designtaxi.com/news/400603/KFC-s-Colonel-Sanders-Cat-Climber-Sucks-Internet-Into-Cat-Video-Black-Hole/) & [usmagazine](https://www.usmagazine.com/food/news/kfc-creates-colonel-cat-climber-to-encourage-pet-adoptions/?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI) There are many creative cat climbers on the market that consumers can choose from. However, very little of those products can reach the hilarity of the Colonel Sanders-shaped indoor feline habitat. The product is seven feet tall and is debuted during an interactive live stream event, hosted by KFC and Super Deluxe. Much like the majority of cat climbers, Colonel Sanders comes as a modular design that promotes playfulness and movability — from the revolving head and bowtie to the "whirling cane and friend chicken-shaped accessory." Surely, the KFC-branded cat toy can be viewed as an incredibly clever campaign to promote the status of the brand and delight potential consumers by channeling the cat-loving community on the Internet. In addition, the video features kittens that are available for adoption via the Heaven on Earth Society of Animals in LA. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 25% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Branded Cat Products:** Opportunity for fast food brands to create unique and fun merchandise for cat owners. - **Interactive Marketing Campaigns:** Opportunity to engage consumers through interactive and playful online events. - **Online Pet Community:** Opportunity to tap into the cat-loving community online and create buzz around branded cat products. ### Who This Affects Most - **Fast Food:** Fast food chains can explore the potential of creating branded merchandise for pet owners, like cat climbers. - **Marketing and Advertising:** Agencies can help brands develop interactive campaigns and events to engage consumers and promote their products. - **Pet Products:** Companies in the pet industry can collaborate with fast food brands to create unique and playful pet accessories and toys. ## Related on Trend Hunter - [Burger-Themed DIY Cat Houses](https://www.trendhunter.com/trends/mcdonalds-cat-boxes.md) - [Japanese Illustration-Inspired Series](https://www.trendhunter.com/trends/mofusand-1.md) - [QSR Hotel Pop-Ups](https://www.trendhunter.com/trends/kfc-staycation.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Fried Chicken Fashion Accessories](https://www.trendhunter.com/trends/officially-licensed-kfc-product.md) - [QSR-Backed Collectible Deals](https://www.trendhunter.com/trends/kfc-china-1.md) - [Fried Chicken Fan Plushies](https://www.trendhunter.com/trends/buildabear-and-kfc.md) - [Unusual Fast Food Ads](https://www.trendhunter.com/trends/believe-campaign.md) - [Big-Screen Cat Ads](https://www.trendhunter.com/trends/inaba.md)