# Moody Seaside Editorials The Ones 2 Watch 'On The Rocks' Series Boasts Casual Styles By Jana Pijak | Published 2016-09-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/casual-styles References: [theones2watch](http://theones2watch.com/editorial/men/27669/) & [joshuaheath.net](http://www.joshuaheath.net/) Kult Australia model Adin Taylor dons a wardrobe of casual styles in 'On The Rocks,' an editorial that is captured for online style publication The Ones 2 Watch. The image series is lensed by photographer Joshua Heath and spotlights wearable and effortlessly cool looks from labels that include Levis among other familiar names. Stylist Nicki Colbran handpicks Adin's nostalgic clothing picks -- ranging from [vintage jean and t-shirt pairings](https://www.trendhunter.com/trends/modeloffduty-essentials) to [statement leather jackets](https://www.trendhunter.com/trends/day-3-capsule-2) that are both rebellious and understated in their overall look and feel. Posing seaside, Adin pulls off casual styles while exploring a rocky landscape. The model is captured in a set of candid and moody images that are spontaneous rather than overly posed or edited. On The Rocks is reflective of today's youthful style aesthetic that relies on pieces that are bold while promoting comfort. Image Credit: Joshua Heath ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 92% | Activity: 59% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Casual Style:** The trend towards wearable and effortlessly cool casual styles creates opportunities for fashion brands to develop a new line of wearables. - **Vintage Clothing:** The trend towards vintage clothing offers opportunities for fashion retailers to tap into the growing demand for nostalgia and retro styles. - **Youthful Style:** The trend towards youthful style aesthetics that promote boldness and comfort creates opportunities for fashion brands to develop new products that cater to younger generations. ### Where This Applies - **Fashion Retail:** The fashion retail industry can capitalize on the trend towards casual styles and vintage clothing by developing new product lines that cater to customers looking for comfort and nostalgia. - **E-commerce:** The trend towards online shopping and fashion e-commerce creates opportunities for fashion retailers to reach a wider audience that values convenience and accessibility. - **Photography:** The trend towards spontaneous and candid photography in fashion editorial and advertisement provides opportunities for photographers to take on new projects that capture the natural and raw elements of fashion. ## Related on Trend Hunter - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Elevated Basics Collections](https://www.trendhunter.com/trends/aaron-levine.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md)