# Military Streetwear Campaigns The 'Do You' Shoot by Nasty Pig Has Attitude By Andrew Loh | Published 2011-12-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/casual-streetwear-campaigns References: [wowwow.me](http://www.wowwow.me/2011/11/nasty-pig-do-you-fall-2011-jeans.html) & [nastypig](http://www.nastypig.com/) The 'Do You' campaign shoot introducing its new line '[Dominant Jeans](https://www.trendhunter.com/trends/anatomic-denim),' which is shot by photographer Carlos Arias for Nasty Pig, is the epitome of [casual, street styles](https://www.trendhunter.com/trends/day-3-capsule-2). Starring Phoenix-born Matthew DeLaGarza, who has just started making a debut in the modeling industry, is decked out in plaid shirts, tees, vests, pants and jeans, along with an eclectic selection of accessories comprising of caps, bandanas, face masks, necklaces, sweatbands, wrist guards, bike chains, suspenders and belts. It is shared with viewers that since Nasty Pig is all about “doing oneself” and not succumbing to external influences, Arias finds DeLaGarza to be a perfect candidate for the campaign shoot for the men’s streetwear brand from New York. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 89% | Activity: 88% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What Makes This Trend Stand Out - **Streetwear Fashion:** The popularity of casual street styles in fashion presents opportunities for integration with military-inspired designs. - **Personalized Accessories:** Creating unique accessory designs that allow wearers to fully express their individuality can enhance brand loyalty and appeal. - **Inclusive Modeling:** Hiring models from diverse backgrounds can expand brand outreach and celebrate individuality. ### Sectors Adopting This - **Fashion:** Casual streetwear fashion and military-inspired designs can be integrated to create a popular and trendy clothing line. - **Accessories:** Creating personalized accessories can enhance brand loyalty and expand market share in the fashion industry. - **Modeling:** Inclusive modeling campaigns that showcase models from diverse backgrounds can attract new audiences and strengthen brand reputation. ## Related on Trend Hunter - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Youth Streetwear Launches](https://www.trendhunter.com/trends/diary-1999.md) - [Athlete-Approved Jewelry Campaigns](https://www.trendhunter.com/trends/curb-chain-collection.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Pride-Honoring Joint Fashion Capsules](https://www.trendhunter.com/trends/tom-of-finland-foundation.md) - [Athlete Celebrity Campaigns](https://www.trendhunter.com/trends/zne-collection.md)