# Casual Presidentialwear Top Fashion Designers Roll Out Inauguration Goodies By Going Like Sixty | Published 2009-01-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/casual-presidentialwear-top-designers-roll-out-inauguration-goodies References: [runwaytochange](http://www.runwaytochange.com/) The Obamas are the darlings of the [fashion world](https://www.trendhunter.com/trends/selkies-the-libertine-collection) this January and are expected to bring back excitement to the [White House](https://www.trendhunter.com/trends/white-rain-plus) for fashionistas. Unfortunately, the website selling Inauguration Day stuff is pretty lame. Tee shirts? A Scarf? A couple of bags? Obama followers can do better than this via Spreadshirt.com or the Franklin Mint Commemorative Plates. [Huge names in design](https://www.trendhunter.com/trends/atelier-victorias-secret) like DVF, Zac Posen and Alexander Wang have designed pieces to commemorate the event. If they have such enthusiasm, let’s see it in their designs for this historic day. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 50% | Activity: 92% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Fashion Commemoratives:** Designers are creating commemorative fashion pieces for historical events, providing an opportunity for disruptive innovation in limited edition fashion lines. - **Personalized Apparel:** Consumers are seeking personalized and unique apparel options, creating an opportunity for disruptive innovation in customizable fashion. - **Online Merchandising:** The limited selection of physical Inauguration Day merchandise highlights the opportunity for disruptive innovation in the online merchandising space for political events. ### Where This Applies - **Fashion Design:** Fashion designers have an opportunity to create limited edition pieces for historical events, capitalizing on commemorative fashion trends. - **Custom Apparel:** The demand for personalized apparel presents opportunities for disruptive innovation in the custom apparel space. - **E-commerce:** The limited selection of physical Inauguration Day merchandise indicates an opportunity for disruptive innovation in the online merchandising space for political events. ## Related on Trend Hunter - [Voting-Themed Fashion Ads](https://www.trendhunter.com/trends/youve-got-the-power.md) - [Inaugural New Year Fashions](https://www.trendhunter.com/trends/maison-margiela-lunar-new-year-collection.md) - [Super Bowl Apparel Collabs](https://www.trendhunter.com/trends/rebecca-minkoff-x-wear.md) - [Elegant New Year-Inspired Fashion](https://www.trendhunter.com/trends/alexander-wang-2024.md) - [Limited-Edition Designer-Forward Collaborations](https://www.trendhunter.com/trends/black-market.md) - [Cheerful Spring-Ready Collaborative Fashion](https://www.trendhunter.com/trends/diane-von-furstenberg-1.md) - [Chinese Restaurant-Branded Fashion Lines](https://www.trendhunter.com/trends/mr-chow1.md) - [Designer-Approved Western Apparel](https://www.trendhunter.com/trends/dapper-dan-1.md) - [Affordable Designer Apparel](https://www.trendhunter.com/trends/old-navy-x-anna.md)