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# Pennsylvania-Inspired Casual Menswear Lines
BILLY Los Angeles Boasts Effortless Chic Ensembles

By Kalin Ned | Published 2018-12-29 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/casual-menswear-line
References: [highsnobiety](https://www.highsnobiety.com/p/billys-ss19-collection-003/#slide-8) & [billylosangeles](https://www.billylosangeles.com/collections/shop-all)

When it comes to casual menswear lines, BILLY Los Angeles is definitely a brand worth considering. Focused on comfort with a fashion-forward attitude, the clothing label definitely has something to offer the contemporary consumer.

The Spring/Summer 2019 collection features some staples like a [worn-in denim duo](https://www.trendhunter.com/trends/imogene-willie), a mismatched striped shirt, and pants with a definite poetic quality, as well as some [cozy long-sleeve graphic polo shirts](https://www.trendhunter.com/trends/aaron-levine). The casual menswear line is inspired by founder Holly Jovenall’s childhood in Western Pennsylvania.

BILLY Los Angeles is a brand that has been gaining steady popularity and one that was featured in Highsnobiety’s ‘Under the Radar’ series. With a definite nostalgic quality, the label’s Spring/Summer 2019 collection definitely aids the growth of the brand and its establishment as a stylish contemporary company.

Photo Credits: Ryan Plett

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 81% | Activity: 20% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Nostalgic Fashion:** BILLY Los Angeles' Spring/Summer 2019 collection reflects a nostalgic quality, presenting a trend for fashion that evokes memories of the past.
- **Comfort-forward Design:** BILLY Los Angeles prioritizes comfort and incorporates it into their fashion-forward designs, signaling a trend towards clothing that offers both style and comfort.
- **Casual Chic Ensembles:** BILLY Los Angeles' casual menswear line taps into the trend of effortlessly chic ensembles, providing fashionable options for consumers seeking a laid-back yet stylish look.

### Industries Being Reshaped

- **Fashion:** The fashion industry can take advantage of the nostalgic fashion trend to create lines that evoke feelings of sentimentality and attract consumers longing for a connection to the past.
- **Retail:** Retailers can capitalize on the comfort-forward design trend by offering a variety of clothing options that prioritize comfort without compromising on style.
- **Apparel Manufacturing:** Apparel manufacturers can embrace the trend of casual chic ensembles by producing garments that effortlessly combine laid-back aesthetics with fashionable elements.

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