# Buying Ad Space on People Next Gen T-Shirt Marketing By Alex Covert | Published 2008-11-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/casual-friday-advertising-t-shirt-marketing-hits-the-web References: [trendhunter](http://www.trendhunter.com/alexcovert) T-shirts. T-shirts, everywhere. The web abounds with sites that pay homage to the almighty t-shirt. T-shirt search engines like [PleaseDressMe](http://pleasedress.me/). Sites that sell t-shirts like [BustedTees](http://www.bustedtees.com/). Sites that blog about t-shirt news ([Tcritic](http://tcritic.com/) and [FunkyDuds](http://funkyduds.blogspot.com/)). Even sites that feature t-shirt designs ([Threadless](http://www.threadless.com/)). Here are three new t-shirt-related sites. Sites that combine casual Friday with advertising opportunities. Trendhunter recently covered [Gitchers.com](http://gitchers.com), a database of people who want free t-shirts. The idea here is that Gitchers members get free t-shirts and businesses get targeted advertising. Two other t-shirt-related businesses operate on a different model. [IWearYourShirt.com](http://www.iwearyourshirt.com/) and [GirlInYourShirt.com](http://girlinyourshirt.com/) allow businesses to “buy” a particular day in which the host or hostess wears an advertiser-supplied t-shirt on their blog. All three of these tee-rific businesses offer unique and affordable promotional opportunities ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 36% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Targeted Advertising on T-shirts:** Disruptive innovation opportunity - businesses can use t-shirts as a medium to reach specific audiences and promote their products or services. - **Database of People Wanting Free T-shirts:** Disruptive innovation opportunity - businesses can offer free t-shirts to targeted individuals in exchange for advertising, creating a win-win situation. - **Paid T-shirt Promotion on Blogs:** Disruptive innovation opportunity - businesses can purchase a day for a host or hostess to wear their branded t-shirt on their blog, gaining exposure to a wide audience. ### Industries Being Reshaped - **Advertising:** Disruptive innovation opportunity - incorporating t-shirt advertising can revolutionize traditional marketing strategies in the advertising industry. - **E-commerce:** Disruptive innovation opportunity - creating platforms that connect businesses and individuals interested in t-shirt advertising can disrupt the e-commerce industry. - **Fashion:** Disruptive innovation opportunity - integrating advertising into fashion through t-shirts can transform the way brands promote themselves in the fashion industry. ## Related on Trend Hunter - [Receipt-Inspired Graphic T-Shirts](https://www.trendhunter.com/trends/made-to-order.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Ready-Made Brand Marketplaces](https://www.trendhunter.com/trends/brands-like-these.md) - [Effortless AI T-Shirt Designs](https://www.trendhunter.com/trends/super-t.md) - [Viral Criminal Merchandise](https://www.trendhunter.com/trends/i-can-fix-him.md) - [Branded Custom Device Skins](https://www.trendhunter.com/trends/custom-device-skins.md) - [Wearable Breakfast Subscriptions](https://www.trendhunter.com/trends/everyday-shirts.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Customer Gifting Suites](https://www.trendhunter.com/trends/gifting-suite.md)