# Casual Countryside Fashion Ads The Mango Fall 2014 Campaign Stars Model Daria Werbowy By Meghan Young | Published 2014-07-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/casual-countryside-fashion References: [fashiongonerogue](http://www.fashiongonerogue.com/mango-fall-winter-2014-campaign/) & [shop.mango](http://shop.mango.com/preHome.faces) It is hard not to fall in love with the simple looks featured in these casual countryside fashion ads. Although extremely laid back, the outfits are just as chic. In a way, they are made for sophisticated urban women who have decided to escape the hustle and bustle of city life without completely losing themselves in their new rural settings. The casual countryside fashion ads feature pieces from the [Mango Fall 2014 collection](https://www.trendhunter.com/trends/mango-jeans). The serene images were on location in the Hamptons, New York, by photographer Josh Olins. It stars Canadian model Daria Werbowy, who embraces the loose slacks and cozy sweaters with a windswept hairdo and a flawless face. The blonde beauty appeared in the Spanish brand's spring 2014 campaign, so it is only natural she would star in the [Fall 2014 campaign](https://www.trendhunter.com/trends/shein-reimagines-autumnal-fashion). ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 75% | Activity: 69% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Casual Countryside Fashion:** Disruptive innovation opportunities in creating clothing lines that cater to urban women looking for a sophisticated and laid-back style in rural settings. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunities in creating clothing lines that cater to urban women looking for a sophisticated and laid-back style in rural settings. ## Related on Trend Hunter - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Neighborhood-Inspired Campaigns](https://www.trendhunter.com/trends/kotn-fw-2024-collection.md) - [Effortless Autumn Apparel](https://www.trendhunter.com/trends/szane-fall-2025.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Eco-Conscious Denim Collections](https://www.trendhunter.com/trends/mango-jeans.md)