# Infant-Specific Cereals The New Castlemil Cereals are Specifically Designed for Babies By Katherine Pendrill | Published 2016-08-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/castlemil References: [foodbev](http://www.foodbev.com/news/castlemil-debuts-brand-of-cereal-specially-designed-for-infants/) & [castlemil](http://www.castlemil.co.uk/) The British baby formula brand Castlemil recently debuted a line of cereals specifically intended for infants. While there are a number of brands selling fruit and vegetable-based purees for babies, there are fewer making [infant-friendly cereals](https://www.trendhunter.com/trends/little-freddie-products). This line of flavored porridges give parents a new option when it comes to feeding young children. The Castlemil cereal lineup consists of [porridge and baby rice](https://www.trendhunter.com/trends/malted-porridge) in infant-friendly flavors such as banana and blueberries. Each variety is gluten-free and made [without added sugars](https://www.trendhunter.com/trends/holies-cereal) or artificial ingredients. To ensure the highest level of quality, the cereals were developed by a team of scientists, technicians and microbiologists who determined the best ingredients to use in order to provide babies with the best early-life nutrition. The cereals are also branded with adorable zoo animal graphics, which make the products even more appealing to children. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 84% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Infant-specific Foods:** The rise of infant-specific foods provides an opportunity for new brands to innovate and introduce wholesome, nutritious meals for babies. - **Gluten-free Market:** With the increasing demand for gluten-free options, businesses can develop a range of infant-friendly foods that cater to this market. - **Artificial-free Ingredients:** The use of artificial ingredients in baby foods have been criticized, offering an opportunity for businesses to create baby foods that exclude them. ### Who This Affects Most - **Baby Food Industry:** The introduction of infant-specific cereals reveals potential for the growth of baby food brands and innovators. - **Healthy Food Industry:** Manufacturers that specialize in healthy foods and catering to different dietary restrictions can enter the infant food market with specially-formulated products. - **Food Packaging Industry:** The adorable zoo animal packaging used by Castlemil presents opportunities for packaging and design companies to provide similar eye-catching designs for other baby food brands. ## Related on Trend Hunter - [Baby-Safe Cereals](https://www.trendhunter.com/trends/else-nutrition.md) - [Ancient Grain Baby Cereals](https://www.trendhunter.com/trends/organic-oatmeal-baby-cereal.md) - [Organic Baby Cereals](https://www.trendhunter.com/trends/organic-oat-baby-cereal.md) - [Age-And-Stage Appropriate Snack Lines](https://www.trendhunter.com/trends/little-bellies1.md) - [Baby-Friendly Autumnal Oatmeals](https://www.trendhunter.com/trends/organic-baby-oatmeal.md) - [Nutritious Child-Friendly Rice Puddings](https://www.trendhunter.com/trends/tilda-kids-rice-puddings.md) - [Nutritionally Minded Breakfast Cereals](https://www.trendhunter.com/trends/new-nestl-cereals.md) - [Free-From Kid-Friendly Cereals](https://www.trendhunter.com/trends/moms-best-cereals.md) - [Floral Baby Porridges](https://www.trendhunter.com/trends/jasmine-rice-porridge.md)