# Beautifying Red Wine Baths 'Castello di Casole' Offers a Spa Treatment Based Around Wine By Joey Haar | Published 2016-12-13 | World Source: Trend Hunter, https://www.trendhunter.com/trends/castello-di-casole References: [cntraveler](http://www.cntraveler.com/story/in-tuscany-take-a-red-wine-bath-at-castello-di-casole) & [cntraveler](http://www.cntraveler.com/hotels/italy/casole-d-elsa/castello-di-casole--casole-d-elsa) Castello di Casole is a resort and spa in the Italian region of Tuscany that offers a fruitful spa package. While just staying in the idyllic Italian castle is a romantic and soothing experience unto itself, the spa offers an incredible option for pampering: an entire [wine-themed treatment](https://www.trendhunter.com/trends/wine-series), including a red wine bath. Essere Spa, the spa located on the Castello di Casole premises, chose to create a wine-inspired treatment because of the location itself. The section of the estate that house Essere Spa used to be a wine cellar, and the region is surrounded by currently operating vineyards. As such, wine is plentiful. The spa's 110-minute package includes a body scrub that is made from [grapeseed oil, honey, wine](https://www.trendhunter.com/trends/dior-lor-de-vie), and brown sugar, and a red wine bath and hydro-massage. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 72% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What Makes This Trend Stand Out - **Wine Spa Treatments:** Opportunity for spas to incorporate wine-themed treatments, such as red wine baths, to provide unique and indulgent experiences for customers. - **Grapeseed Oil Skincare:** Potential for skincare industry to harness the benefits of grapeseed oil, honey, and wine in creating natural and nourishing products. - **Retreats in Vineyard Regions:** Growing demand for retreats and resorts located in vineyard regions, offering guests a blend of relaxation, nature, and wine-related experiences. ### Sectors Adopting This - **Spa and Wellness:** Spa and wellness industry can capitalize on the trend of wine-themed treatments, expanding their offerings to attract wine enthusiasts and luxury travelers. - **Skincare and Beauty:** Skincare and beauty industry has the potential to incorporate grapeseed oil, honey, and wine into innovative products that offer natural and effective benefits. - **Hospitality and Tourism:** Hospitality and tourism industry can tap into the trend of retreats located in vineyard regions, providing unique and immersive experiences for travelers seeking relaxation and wine-related activities. ## Related on Trend Hunter - [Prestigious Tuscan Boutique Hotels](https://www.trendhunter.com/trends/borgo-san-vincenzo.md) - [Beer-Filled Bath Spas](https://www.trendhunter.com/trends/bath-barley-spa.md) - [Wine-Inspired Gift Boxes](https://www.trendhunter.com/trends/wine-down-gift-set.md) - [Martini-Themed Spa Experiences](https://www.trendhunter.com/trends/porn-spa-martini-experience.md) - [Relaxing Red Wine Tinctures](https://www.trendhunter.com/trends/red-wine-tincture.md) - [Elevated Hotel Spa Experiences](https://www.trendhunter.com/trends/kat-florence-hotel.md) - [Serene Picturesque Immersive Resorts](https://www.trendhunter.com/trends/borgo-dei-conti-resort.md) - [Luxury Branded Spa Experiences](https://www.trendhunter.com/trends/christian-dior-spa.md) - [Scotland-Themed Spa Treatments](https://www.trendhunter.com/trends/hot-stone-massage.md)