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# Cast Iron Coffee Scoops
The 'HMM Sqoop' Stylizes a Coffee Essential

By Twowgo | Published 2018-12-24 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/cast-iron-coffee-scoop
References: [twowgo](https://www.twowgo.com/products/PD0000000016)

To many, [brewing coffee](https://www.trendhunter.com/trends/ratio-eight-series-2-coffee-machine) is a sacred ritual. And that ritual begins with [coffee bean scooping](https://www.trendhunter.com/trends/java-g25). How do you make a simple scooping process look classy? To HMM, the answer to that question is to make it square, make it out of cast iron and teak wood.

Each scoop has a capacity of approximately 10 grams of coffee beans or just around a teaspoon. If you've ever brewed coffee, you would know that the general rule of thumb is that for every 150ml of coffee, it is recommended to use around 10 grams of coffee beans.

Look at your plastic scoop, now back to the HMM Sqoop. Do you still want to use that plastic scoop? HMM thinks the answer is obvious.

## Trend Insights (Trend Hunter)

- Score: 6.0/10
- Popularity: 81% | Activity: 90% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **Cast-iron Kitchen Tools:** Cast-iron kitchen tools are becoming more popular as consumers seek out stylish and functional upgrades to traditional plastic alternatives.
- **Luxury Coffee Accessories:** There is a growing market for high-end coffee accessories, with consumers willing to pay a premium for products that enhance their daily coffee ritual.
- **Minimalist Design:** Minimalist design is increasingly popular, with clean lines and simple shapes appealing to consumers who value simplicity and functionality.

### Who This Affects Most

- **Kitchenware:** Kitchenware companies can capture market share by creating stylish, modern-designed alternatives to traditional plastic kitchen tools.
- **Specialty Coffee:** Specialty coffee companies can capitalize on the growing demand for luxury coffee accessories by offering high-end coffee scoops and other accessories.
- **Home Decor:** Home decor companies can appeal to consumers seeking a minimalist aesthetic by offering functional and stylish housewares made from natural materials like cast iron and teak wood.

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