# Space-Maximizing Museum Revamps Casson Mann Recently Adjusted the Natural History Museum's Foyer By Riley von Niessen | Published 2017-07-24 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/casson-mann References: [dezeen](https://www.dezeen.com/2017/07/17/natural-history-museum-hintze-hall-renovation-hintze-hall-london-casson-mann-whale-skeleton/) & [cassonmann](http://cassonmann.com/) For the past few decades, patrons of the [Natural History Museum](https://www.trendhunter.com/trends/londons-natural-history-museum) were greeted by the imposing cast of a dinosaur, however now that studio Casson Mann has [revamped the foyer area](https://www.trendhunter.com/trends/cloisters-interiors), they'll be greeted by the massive skeleton of a whale instead. Unlike the dinosaur cast that took up significant space on the floor, the whale skeleton hangs above the Natural History Museum's information kiosk, which doubles as a bar when night falls. Due to Casson Mann's change, the area has a lot more space available and the impressive ceilings are given more attention due to the whale's ability to attract the attention of all who enter. Casson Mann's co-founder, Roger Mann, explained the studio's minimal approach by saying, "Over the years, all the different iterations of displays, and information and desks had got a bit ill-considered as a whole, so the starting point was to strip it right back to enjoy the amazing building that it is." ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 35% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Focal Point Repurposing:** Repurposing existing focal points can bring new life to a space and create more room for innovation and creativity. - **Minimalist Space Design:** Minimalist space design can create a more open and dynamic environment for visitors and patrons. - **Multi-purpose Spaces:** Creating multi-purpose spaces can maximize the use of an area and increase its functionality. ### Who This Affects Most - **Museum Design:** Innovative design approaches can create memorable experiences for museum visitors while maximizing the use of space. - **Event Spaces:** Multi-purpose event spaces can provide unique and dynamic experiences for guests while also creating more opportunities for revenue generation. - **Retail Spaces:** Repurposing existing focal points and minimalist design can create an inviting and engaging environment for shoppers, leading to increased sales and repeat visits. ## Related on Trend Hunter - [History Museum Garden Renovations](https://www.trendhunter.com/trends/londons-natural-history-museum.md) - [Color-Blocked Contemporary Museums](https://www.trendhunter.com/trends/mkg.md) - [Renovated Zoology Museums](https://www.trendhunter.com/trends/grant-museum-of-zoology.md) - [Cave-Like Discovery-Themed Centers](https://www.trendhunter.com/trends/gilder-center.md) - [Restored Retail Interiors](https://www.trendhunter.com/trends/moma-design-store-soho.md) - [Cave-Inspired Installations](https://www.trendhunter.com/trends/cave-bureau.md) - [Natural History Museums](https://www.trendhunter.com/trends/natural-history-museum-abu-dhab.md) - [Futuristic Museum Exhibitions](https://www.trendhunter.com/trends/unnatural-history-museum-of-singapore.md) - [Dynamic Canadian Museum Expansions](https://www.trendhunter.com/trends/new-brunswick-museum.md)